Those Got Milk people keep cranking out the star power to promote milk. This time it’s Vince Carter, basketball star.

Vince Carter, a seven-time NBA All-Star, is one of the best finishers in the NBA. His vertical leap and astounding moves on the court make him one of the most-talented professional basketball players. Carter is the latest celeb to join the Body By Milk campaign, created to encourage teens to drink milk to help maintain a strong, fit and healthy body.

Teens can log on BodyByMilk.com to check out behind-the-scenes footage from Vince’s ad shoot and can enter the “Think About Your Drink” photo contest that might just put them in a Body By Milk starring role. The ad copy reads, “Vinsanity by Carter. Body by milk. Slam it. The protein in milk helps build muscle and drinking it regularly along with exercise will help keep your body toned. Staying active, eating right and drinking 3 glasses a day of lowfat or fat free milk helps you look great and stay in shape. So grab a glass and go crazy.” The ad hits newsstands on January 3rd in Sports Illustrated.