World Dairy Diary

Yogurt Fizz!

Now you can get your yogurt with a fizz - the General Mills’ Yoplait line has introduced a carbonated yogurt called Fizzix.

“The fizzy taste appeals to older children,” said Bob Waldron, president of the Yoplait division. Plus, it’s aimed to generate bigger profits for General Mills–or as Waldron told stock analysts, Fizzix will “sell at a higher price point than our 6-ounce cups.”