Posted: August 31, 2007 at 5:43 pm
By News Editor
A great article that explains how milk prices are effected in easy terms for consumers - and let’s them know that dairy producers aren’t the ones setting the retail price.
Consumer and dairy managers continue to wonder when and if the price of milk and dairy products will decline, said a University of Illinois Extension dairy specialist.
“In June 2007, a gallon of milk was 43 cents higher in price than in June 2006 and butter was up 18 cents per pound over the same period, according to the USDA,” said Michael Hutjens. “However, prices can vary greatly among regions and within states.”
Several factors will impact consumer prices for milk and dairy products in the future, he added.
“With school starting, milk consumption can increase along with more emphasis on low-fat milk and nutritionally desirable beverages,” he said. “A weak U.S. dollar makes exporting U.S. dairy products cheaper and milk production quotas in Canada and the European Union limit additional production in those areas.
“Finally, Chinese demand for dairy products continues to expand.”
For the dairy farmer, milk prices have increased from $14.50 per 100 pounds in January 2007 to $21.70 in July.
“While the farm-gate milk prices are expected to drop, fall prices may reach $18 per hundredweight — higher than earlier estimates,” he said.
Among the factors impacting milk production this fall are:
Heat stress in the late summer which can reduce milk and crop yields; n The availability of more replacement heifers to begin milking (42.6 heifers per 100 cows in July 2007 compared to 41.5 heifers per 100 cows in July 2006); Replacement heifer prices have increased $200 per head in one month, reaching $1,950 per animal, which can reduce the sale of heifers; A milk-to-feed ratio of 3.19. When the ratio is over 3, it signals dairy managers to increase milk production as feed is relatively less expensive compared to milk prices.
Consumers have been choosing more milk and dairy products. Dairy product consumption in 2006 averaged 606 pounds of milk equivalent, the highest figure since 1987. Cheese led the way with an average of 31.2 pounds per person and fluid milk consumption was up three pounds, reversing a downward historical trend.
The rising milk price has put pressure on other segments of the dairy industry.
“Pizza prices are increasing,” said Hutjens. “Hershey and Dean’s milk report lower profits, and Starbucks has increased their milk/coffee beverage price by nine cents.
“Consumers may be able to look ahead to lower milk prices, but they may see a drop of 50 cents a gallon near the holiday season.”
Posted: August 31, 2007 at 5:33 pm
By News Editor
The group R.C.A.L.F. (Ranchers Cattlemen Action Legal Fund), which bases out of Montana, has once again seen their appeal for the Canadian border to remain closed rejected by the U.S. court.
The U.S. Court of Appeals has rejected the request for a permanent injunction that would prevent all live shipments of Canadian cattle from entering the U.S. The case put forth by R.C.A.L.F. argued live Canadian beef presented a threat of mad cow disease.
The Court ruled there were enough safeguards in place and the U.S. Department of Agriculture was correct in designating Canada “a minimal risk country.” The R.C.A.L.F. group has yet to decide if it will appeal the ruling to the U.S. Supreme Court.
In the meantime, B.C. Agriculture Minister, Pat Bell, is pleased “This should open the way for a re-opening of the U.S. border for animals of all ages” says Bell.
Posted: August 31, 2007 at 5:17 pm
By News Editor
Kraft Foods will have a new executive vice president and CFO starting October 1 of this year. Timothy McLevish will succeed James Dollive, who will be retiring after a 29-year career with Kraft. Congrats Timothy!
Mr McLevish joins Kraft from Ingersoll-Rand Company, where he has been senior vice president and CFO since 2002.
Irene Rosenfeld, Kraft chairman and CEO, said: “Tim is an exceptional executive who combines a distinguished career in finance, accounting and public company governance with experience in line management, strategic planning and mergers and acquisitions. He is a seasoned CFO, with an impressive track record of leading financial operations for global companies with diversified portfolios. Tim’s extensive experience in driving outstanding shareholder returns and in communicating with investors will be invaluable as we capitalize on our opportunities as an independent company and restore Kraft to reliable growth.”
Posted: August 31, 2007 at 12:16 pm
By Chuck Zimmerman
Dairy Markets Week in Review
The cash cheese market, though anticipating the Labor Day holiday, strengthened for the sixth week in a row and topped $2.00 a pound. Block closed Friday at $2.0750, up 10 1/4-cents on the week and 72 3/4-cents above a year ago. Barrel closed at $2.01, up 7 3/4-cents on the week, and 69 3/4-cents above a year ago. Ten cars of barrel was all that traded on the week. The NASS U.S. average block price hit $1.9093, up 2.5 cents. Barrel averaged $1.9068, up 1.2 cents.
Butter closed Friday at $1.4225, unchanged on the week, but 5 1/2-cents above a year ago. Ten cars were sold. NASS butter averaged $1.3803, down 6.5 cents. NASS nonfat dry milk averaged $2.0780, up 1.1 cent. Dry whey averaged 57.89 cents, down 3.3 cents.
Provided courtesy of Dairyline.
Posted: August 29, 2007 at 6:33 pm
By News Editor
Dean Foods Company announced today that Alan Bernon, President of the Company’s Dairy Group, will be leaving his position September 1. He will continue in his role as a Director of the Company.
“During his tenure as President of the Dairy Group, Alan led the critical first stages of the productivity improvement project in our dairy operations and added valuable capabilities to the Dairy Group leadership team,” said Gregg Engles, Chairman and CEO. “As a result of Alan’s leadership, we are well positioned to undertake the next stage in the evolution of our Company and continue to drive operational improvements throughout our business.”
Added Engles, “We are very grateful to Alan for his many contributions and his commitment and dedication to our Company over the past ten years, both as a member of our management team and as a member of our Board of Directors.”
Going forward, Mr. Engles will assume direct responsibility for leadership of the Dairy Group. “This structure will allow me to be closer to our operations and to the initiatives that are crucial to the future success of the organization. I look forward to working closely with our Dairy Group leadership team as we continue to drive these important strategic initiatives,” said Engles.
Dean Foods Company is one of the leading food and beverage companies in the United States. Its Dairy Group division is the largest processor and distributor of milk and other dairy products in the country, with products sold under more than 50 familiar local and regional brands and a wide array of private labels.
Posted: August 29, 2007 at 6:25 pm
By News Editor
Monsanto Co. has received a “no” in response to their request of the Federal Trade Commission. The company had petitioned Federal regulators to take action against dairy processors who advertise milk as “hormone free.”
The Federal Trade Commission said last week that the ads it reviewed did not make any misleading claims about the safety of recombinant bovine somatotropin, or rBST, a hormone that boosts milk production in cows.
St. Louis based-Monsanto, which markets the hormone under the brand name Posilac, had asked the FTC to investigate more than a half dozen companies that advertise milk products. The company claims the ads mislead consumers into thinking that milk from cows not treated with rBST are healthier or safer than dairy products from cows treated with the hormone.
Many dairy farmers concerned about possible safety risks refuse to use the product and a growing number of retailers, including grocery chains Safeway and Kroger Co., have switched to milk free of synthetic hormones.
The national milk brand Borden, for example, advertises that “we work exclusively with farmers that supply 100 percent of our milk from cows that haven’t been treated with artificial hormones. So, who do you trust when it comes to your family’s milk?”
The FTC declined to launch a formal investigation or take enforcement action against any company. But FTC associate director Mary Engle said a few small businesses were warned about making unfounded claims about rBST on their Web sites and told to revise those claims. The Center for Food Safety, a Washington-based nonprofit that opposes use of Posilac, applauded the FTC decision.
Monsanto alleges that misleading advertising has created an artificial demand and higher consumer prices for milk from cows that have not been injected with the growth hormone. Mike Lormore, dairy industry affairs director for Monsanto in St. Louis, said the issue is “accuracy in labeling” He said moves by retailers could limit long term demand for the hormone, but has not had a “significant impact” on current sales.
Under FDA policy, food companies are allowed to make claims on labels that they do not use rBST, as long they do not “mislead consumers” to believe milk from cows without rBST is safer or of higher quality.
Posted: August 28, 2007 at 7:56 pm
By News Editor
A group of Vermont dairy farmers has gain momentum for a plan to help stabilize milk prices - two large California cooperatives has expressed interest in backing the plan. The proposal would call for dairy producers to pay 15-cents per hundred weight of milk sold.
A grass-roots group of Vermont dairy farmers has won backing from two California dairy cooperatives for a plan designed to bring stability to see-saw prices paid to the nation’s farmers for their milk.
Margaret Huessy-Laggis of Hardwick, a member of the Vermont-based Dairy Farmers Working Together organization, said representatives for the California-based Milk Producers Council and Western United Dairymen agreed to support the plan during a meeting last week in Chicago of dairy farmers from around the country.
The two California cooperatives represent 1,100 of California’s estimated 1,800 dairy farmers.
“It’s astounding,” Huessy-Laggis said. “We have farmers in Florida, Vermont, Wisconsin and California who all agree on one plan. I don’t think that has ever happened before.”
The plan being pushed by the Vermont group would require all dairy farmers to pay 15 cents for every 100 pounds of milk they produce into a fund that would be used to stabilize the price paid to farmers and help leverage international deals for milk products.
The group has been traveling the country and meeting with farmers to gain support for the plan, hoping the effort will lead to the plan’s inclusion in this year’s congressional rewrite of the Farm Bill. Under the plan, federal subsidies paid to dairy farmers would end.
Geoffrey Vanden Huevel of the Milk Producers Council of Chino, Calif., said Monday in an interview that his group is ready to support the plan if a Cornell University dairy economist’s report on the Vermont plan mirrors what the economist told the farmers meeting in Chicago last week. He said he dropped an alternative plan he was promoting in favor of the Vermont plan because the Vermont plan is more acceptable to the owners of large and small dairy farms. Farmers from 10 states participated in the meeting Thursday in Chicago, in person or by telephone.
Huessy-Laggis said her group hopes to pitch its plan to the St. Albans Cooperative Creamery Inc. this week and is seeking support from the Kansas City-based Dairy Farmers of America, the nation’s largest milk cooperative. A group of Vermont farmers also plans to travel to Oregon and Washington next week to talk up its plan with dairy farmers in those two states, she said.
Posted: August 27, 2007 at 7:56 pm
By News Editor
USDA has announced that the MILC program has been extended for another month to give the program a better chance of being included in the next Farm Bill.
The key safety net program for American dairy producers will now have a better chance of being included in the next farm bill. On Friday, USDA’s Commodity Credit Corporation has announced the extension of the Milk Income Loss Contract program at a payment rate calculation of 34-percent for the month of September 2007. The agency published a final rule in the Federal Register announcing the change.
Back in May, President Bush signed a war and hurricane appropriations bill which included the MILC payment extension clause. Under previous legislation, the MILC payment period and 34-percent rate expired at the end of August 2007.
MILC is a countercyclical program that serves as a safety net to small and mid-size dairy farmers when milk prices plummet. The program has provided over $517 million to Wisconsin dairy farmers since its inception in 2002.
As part of the current Farm Bill, MILC was originally funded through 2005. But congressional leaders from key dairy states were able to reauthorized its funding for another two years. Meanwhile, the House version of the 2007 farm bill included another term for the Milk Income Loss Contract program. The Senate is expected to hammer out its own version in the coming weeks.
Posted: August 27, 2007 at 5:41 pm
By News Editor
One school district in Florida is experiencing what many districts across the nation are - an increase in school milk sales when that milk is packaged in plastic containers.
Milk, the lunchtime staple long sold in cardboard cartons, is getting an upgrade in Martin county schools, where students this year can buy pint-sized plastic bottles and 8-ounce bottles known as “chugs.”
“The kids swear that it tastes different, that it’s colder,” said Rae Hollenbeck, the district’s director of food and nutritional services. Last year, when the district introduced the chugs to middle schools, milk consumption jumped 10 percent to 15 percent, Hollenbeck said.
Even in elementary schools, where younger students drink considerably more milk than older students, consumption picks up with plastic, research shows. Last year at Bessey Creek Elementary in Palm City, for instance, consumption jumped 5 percent after plastic bottles were offered, Hollenbeck said.
High schools also have milk vending machines, which school officials bought with a $20,000 grant from the Dairy Council of Florida. An additional $36,000 grant paid for recycling bins for the plastic bottles and refrigerated cases to keep the milk chilled in the lunch lines at middle schools.
The cases, also called “merchandisers,” are plastered with white-and-black cow logos and the catchphrase “Got Milk?” They look a lot like the soda cases found at convenience stores and supermarket checkout lines.
“Making milk appealing in these merchandisers and at eye level entices students to remember to want to take the milk,” said Jennifer Whittaker, the council’s director of school marketing.
Seven other Florida school districts have joined the dairy council’s New Look of Milk program, offering plastic milk bottles in the new refrigerated cases. The trend is taking off nationwide, too. Of about 1,200 school districts the School Nutrition Association surveyed, 36 percent said their high schools offer milk in plastic bottles. About 28.4 percent of middle schools offer the bottles, and about 14.2 percent of elementary schools do, association spokesman Erik Peterson said.
Besides regular and chocolate milk, schools now offer vanilla- and strawberry-flavored milk. Hollenbeck, the district’s food director, said the offerings could grow even more. At a conference this summer in Chicago, she tried bubble gum-, orange- and cinnamon-flavored milk.
If children drink more milk, it means they probably drink fewer sugary sodas and sports drinks, and that’s a good thing, said registered dietitian Sarah Krieger, a spokeswoman for the American Dietetic Association. Milk packs plenty of protein, B vitamins and calcium. Sodas are full of empty calories.
Posted: August 24, 2007 at 6:20 pm
By News Editor
Dairy industry youth will have the opportunity to learn about potential careers during the Dairy Career Night at the All-American Dairy Show held in Harrisburg, Pa. on September 16th. The panel session is open to all those who have an interest, and is free with pre-registration.
Panel participants will include:
Jay Montgomery, USAco-manufacturing engineer for the Edys Ice Cream division of Nestle and a partner in Calkins Creamery, a new cheese-making venture of his wife’s family dairy farm in Wayne County. Montgomery has worked in the food processing industry for eight years and, prior to joining Nestle, worked for Boeing.
Suzanne Deemester, senior sales representative for Elanco Animal Health in Pennsylvania, Delaware, Maryland and New Jersey. A 1985 Penn State graduate, Deemester has worked in dairy promotion and for Holstein World, Ralston Products and, most recently, Elanco Animal Health Canada before returning to the United States.
Dr. Corey Meyers, a partner at Mid-Maryland Dairy Veterinarians, a seven-veterinarian practice specializing in dairy cattle production medicine and management in Hagerstown, Md., serving Pennsylvania, Maryland, Virginia and West Virginia. Meyers was raised on a dairy farm in Franklin County and works with more than 60 herds ranging in size from 20-1,500 cows. And
Andy Laudenklos, a 24-year-old dairyman selected from a pool of 16 applicants to lease the Capital Dairy in Harrisburg where he milks 70 cows. The state Department of Agriculture renovated the facility last year to provide a young dairy producer like Laudenklos with the opportunity to build equity in their dairy business before owning their own facilities. Before coming to Harrisburg, Laudenklos worked on dairies in California, Wisconsin, Maryland and Pennsylvania.
Posted: August 24, 2007 at 6:08 pm
By News Editor
I recently drove past a McDonald’s and saw the sign now said “99 billion served” - I wonder how many of those billions were Big Macs? The sandwich turns 40-years-old this week, and is one of the most popular items on the franchises menu. Treat yourself to one today to celebrate!
McDonald’s signature Big Mac sandwich turned 40 years old this week. Debuting Aug. 22, 1967 for just 45¢ at a single restaurant in Uniontown, PA, the burger featuring “two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame-seed bun” now sells in 100 countries and is ordered 550 million times/year in the U.S.
And, as of this week, the Big Mac has a museum to chronicle its history. Set in North Huntingdon, PA, 40 miles north of Uniontown, it’s not easy to miss as it touts the world’s largest (14-ft. x 12-ft.) replica Big Mac, in addition to plenty of Big Mac memorabilia.
The man behind the Big Mac, Jim Delligatti, officially opened the museum on Wednesday where the first 100 visitors received a coupon entitling them to one Big Mac each week for a year. Delligatti was 49 years old when he introduced the double-decker burger after two years of finagling to get it on the menu. After a trial run at several Pennsylvania locations, the Big Mac went national in 1968.
“I just felt our customers would appreciate a big sandwich,” Delligatti, who is still mum on the recipe for the Big Mac’s secret sauce, told the Pittsburgh Tribune-Review this week.
Posted: August 24, 2007 at 1:16 pm
By Chuck Zimmerman
Dairy Markets Week in Review
The cash markets had little reaction to the July Milk Production or Cold Storage reports released this week. Block cheese ended the week at $1.9725 per pound, up 1 1/4-cents on the week, and 67 3/4-cents above that week a year ago. Barrel closed Friday at $1.9325, up 4 1/4-cents on the week, and 64 1/4-cents above a year ago. Three cars of block traded hands on the week and five of barrel. The NASS U.S. average block price slipped a half-cent, to $1.8847. Barrel averaged $1.8916, up a half cent.
Butter closed Friday at $1.4225, up 4 1/4-cents on the week, and 6 3/4-cents above a year ago. Eight cars were sold. NASS butter averaged $1.4451, down 3 1/2-cents. NASS nonfat dry milk averaged $2.0682, up 1.9 cents, and dry whey averaged 60.37 cents, down 3 cents on the week.
Provided courtesy of Dairyline.
Posted: August 23, 2007 at 7:38 pm
By News Editor
The latest “got milk?” ad will debut on September 10th and features Hayden Panettiere.
Who knew? One of Heroes star Hayden Panettiere’s superpowers: lactose tolerant. The actress, who celebrated her 18th birthday on Tuesday with a party on the beach, is the latest mustachioed face of those “Got Milk?” ads.
“You don’t have to be a hero to feel invincible. That’s why I drink milk,” she says in the ads, part of a campaign to get teens to drink three glasses of low-fat or fat-free milk a day.
The ads, debuting Sept. 10, were shot in May by famed photographer Annie Leibovitz and show Panettiere in a sleek red dress holding an exploding glass of milk.
Posted: August 23, 2007 at 7:22 pm
By News Editor

The New York State Fair opened today for its 161st season, and also reveiled the fair’s annual butter sculpture. Sculpted by Jim Victor, the buttery rendition features a cow and her calf.
Here are some fun facts about the 2007 butter sculpture:
This year’s butter sculpture used about 800 pounds of butter. The sculpture weighs as much as:
1. 445 copies of Harry Potter and the Deathly Hallows
2. 2664 iPhones
3. 110 Nintendo Wii systems
4. 2.6 Sumo Wrestlers
It’s also enough for:
1. 25,600 servings of Fettuccini Alfredo (mixed with 4,267 pounds of pasta).
2. 4,800 loaves of Garlic Bread.
3. Enough to dip 8,533 lobsters
4. Enough to spread on 38,400 ears of sweet corn.
* Stats & Information from the American Dairy Association
Posted: August 22, 2007 at 8:09 pm
By News Editor
The Holstein Association USA wants to remind the dairy industry that a mandatory national animal identification system is still needed in this country.
With the recent reoccurrence of foot and mouth disease (FMD) in Great Britain, Holstein Association USA CEO John Meyer says it’s another reminder of the need for a mandatory national animal identification system in the United States.
“Without a national identification system, a similar outbreak of foot and mouth disease in the U.S. could be catastrophic to our nation’s livestock industry,” Meyer said.
Two years ago, Holstein Association USA joined with five other organizations to form the IDairy coalition, the purpose of which is to promote the need for dairy producers to register their premises with state agencies.
“Without premises registration and animal identification, the U.S. dairy industry will continue to be vulnerable should a disease break out in our country,” Meyer added. “On behalf of Holstein Association USA, I urge all dairy producers to register their premises if they have not already done so as well as to properly identify all animals in their herds.”
Posted: August 22, 2007 at 7:20 pm
By News Editor
Nominations are now being accepted for the title of the Innovative Dairy Farmer of the Year, an annual award co-sponsored by IDFA and Dairy Today magazine. The winner will be honored at the 2008 Dairy Forum, Jan. 20 to 23, at La Quinta Resort and Club in La Quinta, Calif. The deadline for nominations is Oct. 5, and there is no entry fee. The call asks for nominations of active U.S. dairy farms that are improving on-farm efficiency through progressive management practices, production technologies and/or marketing approaches. Nominees will be judged on current methods as well as their positioning to meet future economic and business challenges. For complete award criteria and a nomination form visit IDFA’s website.
Posted: August 22, 2007 at 4:26 pm
By Chuck Zimmerman
Starch in Fermented Grains is the topic of this Forage Forum segment, with information provided by Dr. Bill Mahanna, Pioneer Global Nutritional Sciences Manager. Dr. Mahanna reviews the importance of the form of corn when it is fed, especially to cattle feeders. Additionally, he weighs in on the pros and cons of high-moisture corn, focusing on the fermentation process and the role of inoculants.
Bill Mahanna on Fermented Grains (4:30 min MP3)
To see all archived Pioneer Forage Forum podcasts, click here.
Previous Forage Forum podcasts are also archived at the Pioneer GrowingPoint website. To access them, go to www.pioneer.com/growingpoint and click “Livestock Nutrition” and “Forage Blog.” Those not registered for Pioneer GrowingPoint website can call 800-233-7333 Monday-Friday 8 a.m. to 5 p.m. CT for assistance.
Posted: August 21, 2007 at 6:00 pm
By News Editor
A few weeks ago, Jackie Avner from the Denver Post wrote an editorial about her reasons for buying regular goods verses organic goods. Take a minute and read her thoughts and comments on the booming organic market.
I don’t like to buy organic food products, and avoid them at all cost. It is a principled decision reached through careful consideration of effects of organic production practices on animal welfare and the environment. I buy regular food, rather than organic, for the benefit of my family.
I care deeply about food being plentiful, affordable and safe. I grew up on a dairy farm, where my chores included caring for the calves and scrubbing the milking facilities. As a teenager, I was active in Future Farmers of America, and after college I took a job in Washington, D.C., on the Senate Agriculture, Nutrition, and Forestry Committee staff.
But America no longer has an agrarian economy, and now it is rare for people to have firsthand experience with agricultural production and regulation. This makes the general public highly susceptible to rumors and myths about food, and vulnerable to misleading marketing tactics designed not to improve the safety of the food supply, but to increase retail profits. Companies marketing organic products, and your local grocery chain, want you to think organic food is safer and healthier, because their profit margins are vastly higher on organic foods.
The USDA Organic label does not mean that there is any difference between organic and regular food products. Organic farms simply employ different methods of food production. For example, organic dairy farms are not permitted to administer antibiotics to their sick or injured cows, and do not give them milk-stimulating hormone supplements (also known as rbGH or rBST). The end product is exactly the same - all milk, regular and organic, is completely antibiotic-free, and all milk, regular and organic, has the same trace amounts of rbGH (since rbGH is a protein naturally present in all cows, including organic herds). Try as they may, proponents of organic foods have not been able to produce evidence that the food produced by conventional farms is anything but safe.
(more…)
Posted: August 21, 2007 at 5:52 pm
By News Editor
The Wisconsin Dairy Products Association will host the 2007 Dairy Product Grading and Evaluation Clinic on Tuesday, October 2, 2007 at World Dairy Expo, Madison, Wis. The clinic is a comprehensive training program on dairy product grading (cheese, butter, cottage cheese, and whey) led by graders from the United States Dept. of Ag (USDA), Wisconsin Dept. of Agriculture, Trade & Consumer Protection (DATCP) and University of Wisconsin.
The Dairy Product Grading and Evaluation Clinic provides an excellent opportunity for dairy industry personnel to sharpen their present grading skills while learning new product evaluation techniques. This year’s clinic will feature an improved grading session format in which expert graders will comprehensively discuss common defects in dairy products, what buyers are looking for and how to properly grade dairy foods. Following this presentation, federal, state and selected industry graders will join attendees as they have an opportunity to evaluate over 40 different samples of cheese, butter, cottage cheese and whey.
In the afternoon, participants will hear informative presentations of issues that impact the dairy industry. The session begins with Tom Leitzke, DATCP and Dave Robbins, Dean Foods discussing the latest changes to state and federal dairy processing rules. Leitzke will highlight the recent revisions to Wisconsin’s processing rules (ATCP 80) and will join with Robbins to focus on amendments to the Pasteurized Milk Ordinance as a result of the 2007 National Conference on Interstate Milk Shipments.
Following that discussion, there will be a presentation by Dr. Scott Rankin, UW-Madison, which pertains to a number of cheese issues, such as probiotics, Omega 3 and black spots in Aged Cheddar. The final presentation will be by K.J. Burrington, Center for Dairy Research, on the many unique ways in which whey is being utilized as a food ingredient.
The Dairy Product Grading & Evaluation Clinic will be of interest to all segments of the dairy processing industry – graders, quality and assurance personnel, technicians, salespersons, plant managers, retailers, suppliers, chefs and farmstead operations. The registration deadline is Tuesday, September 25, 2007.
Posted: August 20, 2007 at 6:50 pm
By News Editor
MilkPEP, funded by the nation’s milk processors, is challenging American families to make milk their beverage of choice - and awarding 25 of those families with great prizes! Families can enter by taking a photo of their family choosing milk or donning the famous Milk Mustache and upload it to the website before August 31, 2007.
As families gather back around the dinner table, what was once a staple of the meal — milk — might be hard to find. Over the past decade, milk at dinner has steadily declined and today nearly 60 percent of children’s dinners do not include milk, according to new findings from The NPD Group. Conversely, nearly one-third of all kids’ meals are served with a soft drink or fruit drink — beverages that are often loaded with sugar and missing important nutrients.
The percentage of overweight American children and teens has tripled in the last two decades and a recent report called What America Drinks suggests that beverage choice may impact weight and the overall quality of the diet. Because of these findings, health experts like registered dietitian Jodie Shield are joining the nationwide Think About Your Drink campaign to urge parents to think about what’s filling their children’s glasses and make milk the “official drink of the family.”
“As parents, it’s important for us to realize that beverage choice may play a part in the fight against raising overweight, yet undernourished kids,” said Shield. “And, family dinner is a great place to start. By swapping your child’s soft drink for milk, you boost vital nutrients many kids are missing.”
Choosing milk at your next family dinner can have a real nutrition impact. Choosing lowfat or fat free milk may help keep your family at a healthy weight. Research shows drinking the recommended three servings of lowfat or fat free milk everyday is an important part of a healthy diet for parents and their kids, and may also contribute toward maintaining a healthy weight.
With Americans currently consuming two to three times the amount of sweetened beverages as they do milk, dinner is an important meal for parents to help control what their kids are drinking. Research shows that the more often a family eats together, the more likely their kids will choose calcium-rich drinks such as milk and shy away from nutrient-void sodas.
In fact, studies on mothers and daughters show that moms’ own food choices may be more influential than any other attempt to control their daughters’ food intake. A mother’s decision to drink milk more frequently and to eat more fruits, vegetables and whole grains is likely to influence her daughter’s choices.
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