Build-A-Bear Rocks with Milk

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milkrocksBuild-A Bear Workshop is teaming up with Milk Rocks, a division of Milk Media, to feature its virtual world, on 120 million milk cartons in 95,000 elementary schools. In addition to the milk cartons, messaging on 12,500 posters and 15,000 book covers will help promote the campaign.

The campaign is designed to be a fun way to promote health and nutrition and to encourage kids to drink milk, Build-A-Bear Workshop said. Each milk carton will include facts about the site and a code for a free virtual milk carton. Online, visitors can create their own unique character, participate in games to earn Bear Bills, buy clothing and furniture for their Cub Condo home and trade items they have created or acquired with other citizens in the world.

18 Comments on “Build-A-Bear Rocks with Milk”

  10. I like the Build a Bear Ones. Bring me a chocolate milk pack of boys and girls, A light milk pack of boys and girls and a strawberry milk pack of boys and girls. Bring them on the 16th of June bring in 44 of each gender and flavor.

  11. I like the Build a Bear Ones. Bring me a chocolate milk pack of boys and girls, A light milk pack of boys and girls and a strawberry milk pack of boys and girls. Bring them on the 16th of June bring in 44 of each gender and flavor.

  12. I like the Build a Bear Ones. Bring me a chocolate milk pack of boys and girls, A light milk pack of boys and girls and a strawberry milk pack of boys and girls. Bring them on the 16th of June bring in 44 of each gender and flavor.

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