Mother’s Day is this weekend, and what’s a better gift for mom than a grilled cheese sandwich? Kraft Singles and American Greetings is teaming up to help husbands and kids make mom the perfect grilled cheese and free e-cards as a thank you.
Kraft Singles is teaching kids and husbands how to make the sandwiches by offering in-store cooking demonstrations topped off with samples of the finished product. Reps will visit select grocery stores through May 11. During the demos, in-store TV will feature Kraft Singles’ “Have a Happy Sandwich” ad. More than 675,000 samples will be distributed. In addition, Kraft reps are also handing out 250,000 Singles Savers, special square tubs used to store Kraft Singles Cheese.
“For many people, the first grilled cheese sandwich they ever had was one prepared by mom,” said Kraft spokesman Basil Maglaris. “Kraft Singles is providing fun ways to help children, fathers and husbands celebrate moms and all they do.”
The firm is also teaming up with American Greetings. In-store, the greeting card company is giving out free Happy Mother’s Day “Grilled Cheese Sandwich” gift certificates, which kids (and husbands) can give to mom on her special day. Each comes with cooking instructions. It’s also supporting the promotion with in-store signage in its greeting card section.
Online at http://www.AmericanGreetings.com, kids can send free Kraft Singles-branded e-cards to mom with customizable coupons. The coupons can be redeemed for everything from a grilled cheese sandwich and a kitchen clean up to a hand-drawn picture or a week of bed making. Husbands, too, can send e-cards with their own coupons for countless compliments, a romantic rendezvous, or trash takeout. Banner ads support the effort.
Lawmakers have hammered out a final agreement on the Farm Bill, but many insiders are saying that President Bush will veto the effort.
“This bill increases subsidies to farmers at a time of record farm income,” Agriculture Secretary Ed Schafer said. The negotiators “have done a disservice to taxpayers.”
The speedy reaction from the executive branch put the spotlight on congressional Republicans, many of whom support the legislation and might be hard-pressed to vote to uphold a veto in an election year.
Rep. Robert W. Goodlatte (Va.), ranking Republican on the House Agriculture Committee, said that he is “favorably disposed” toward the bipartisan compromise bill, but that lawmakers must decide for themselves whether to vote to override a veto. House Minority Leader John A. Boehner (R-Ohio) indicated that he will vote against the bill, saying, “I don’t think [it] represents our best effort.”
The package, the product of weeks of closed-door bargaining, is stuffed with plums for key constituencies. Dairy farmers will get as much as $410 million more over 10 years to cover higher feed costs, and negotiators tucked in an annual authorization of $15 million to help “geographically disadvantaged farmers” in Alaska, Hawaii, American Samoa and Puerto Rico.
The bill assures growers of basic crops such as wheat, cotton, corn and soybeans $5 billion a year in automatic payments, even if farm and food prices stay at record levels.
House Agriculture Committee Chairman Collin C. Peterson (D-Minn.) acknowledged that the payments are “very hard to explain to our urban colleagues.” But negotiators, under pressure from farm groups, made a token cut of $30 million a year in the current program.
Advocates of the bill stressed that eligibility will be tightened by prohibiting anyone earning more than $500,000 from off-farm sources to participate in the farm programs. Those earning more than $750,000 from farming would also be ineligible for the automatic payments. Currently, only those with more than $2.5 million in income from all sources are ineligible.
The impact of the new eligibility limits would be modest, according to data provided by the Internal Revenue Service. In 2005, it showed 2,025 taxpayers collecting subsidies had farm income above $750,000. The tighter limits will save an estimated $620 million over 10 years, budget officials said.
However, lawmakers in both parties pointed to improvements in the nutrition, conservation and research programs that account for the bulk of the bill’s costs. Eligibility for the food stamp program will be eased by increasing the income deduction allowed to qualify, and the minimum benefit will be raised.
Posted: May 9, 2008 at 12:25 pm
By Chuck Zimmerman
Dairy Markets Week in Review
The cash butter market saw 17 consecutive sessions of gain and closed Friday (May 9th), at $1.47 per pound, up 3 cents on the week but 2 cents below a year ago. Two cars traded hands. The lagging NASS-surveyed butter price averaged $1.3683, up 0.2 cent. NASS nonfat dry milk averaged $1.2759, up 1.4 cents, and dry whey averaged 26.63 cents, up a half cent.
Block cheese almost hit $2.00 again, closing Friday at $1.9975, up 5 3/4-cents on the week and 30 1/4-cents above a year ago. Barrel closed at $1.98, up a nickel on the week and 32 3/4-cents above a year ago. Eight cars of block traded hands and two of barrel. The NASS U.S. average block price hit $1.8955, up a nickel. Barrel averaged $1.8550, up 6.1 cents.
Cash Grade A and Extra Grade nonfat dry milk closed at $1.42 perpound each, both up 2 cents on the week.
The folks at Häagen-Dazs ice cream have created a campaign and a new flavor that brings attention to the plight of America’s honey bees. Do you know that honey bees are responsible for one of every three bites the average American eats? The campaign called Häagen-Dazs loves Honey Bees™ will raise money for sustainable pollination and CCD research at Pennsylvania State University and the University of California Davis.
Honey bees are responsible for pollinating more than 100 different crops, $15 billion worth annually in the U.S., and are a key factor in the agricultural industry’s ability to provide food products to the rest of the world. But honey bees are dying at an alarming rate. Over the last several winters, more than 25 percent of the honey bee population in the United States has vanished, many under mysterious circumstances. Early reports from beekeepers show this phenomenon is continuing in 2008.
For Häagen-Dazs ice cream, the reality of this threat has spurred the superpremium ice cream maker to launch a national campaign to protect these tiny unsung heroes. Everything from poor nutrition to invasive mites to Colony Collapse Disorder (CCD) – a phenomenon where bees from a colony abruptly desert the hive and die – is affecting the bees. This disappearance has scientists stumped and has the potential to affect many of our favorite nuts, fruits and berries – key ingredients in some of the most popular Häagen-Dazs flavors. In fact, more than 40 percent of Häagen-Dazs all-natural ice cream flavors include ingredients dependent on honey bees for pollination.
The Häagen-Dazs brand is launching a new honey bee-dedicated flavor in February 2008 – Vanilla Honey Bee. The brand is also tagging all of its honey bee-dependent flavors – from Häagen-Dazs Wild Berry frozen yogurt to Caramelized Pear and Toasted Pecan ice cream - with a HD loves HB™ icon. A portion of the proceeds from the sale of the new flavor and all HD loves HB tagged flavors will be used to fund the $250,000 donation to UC Davis and Penn State.
“Häagen-Dazs ice cream is made from the finest all-natural ingredients, and the plight of the honey bee could mean many of the ingredients used in our top flavors, like Vanilla Swiss Almond and Strawberry, would be difficult to source,” said Häagen-Dazs brand manager Josh Gellert.
The Wisconsin Milk Marketing Board has announced new members of the board of directors, who will all serve a three-year-term.
Board members supervise WMMB policies and procedures and approve WMMB’s long-range business plan and annual budget. All WMMB programs — which are funded by Wisconsin dairy producer checkoff dollars — are designed to increase demand for Wisconsin-produced milk.
District 1 Ashland, Bayfield, Burnett, Douglas, Iron, Rusk, Sawyer and Washburn Counties
Director: Benjamin J. Peterson, Grantsburg (incumbent)
District 4 Barron and Polk Counties
Director: Lyle K. Jensen, Amery (incumbent)
District 7 Clark County
Director: Bill Herr, Greenwood (incumbent)
District 10 Brown, Door and Kewaunee Counties
Director: Roger Buresh, Luxemburg (incumbent)
District 13 Buffalo, Pierce and Pepin Counties
Director: Lanette Harsdorf, Beldenville (incumbent)
District 16 Fond du Lac, Green Lake and Marquette Counties
Director: Romona Averbeck, Fond du Lac (incumbent)
District 19 Columbia and Dodge Counties
Director: Sarah E. Lloyd, Wisconsin Dells
District 22 Grant County
Director: Mary Wackerschauser, Lancaster (incumbent)
District 25 Green, Rock and Walworth Counties
Director: Stacy Eberle, Monroe
Irvine Robbins, co-founder of Baskin-Robbins, has died at age 90. Have a big scoop of Baskin-Robbins ice cream to honor the life of this great man!
Jamoca Almond Fudge was said to be the favorite flavor of Irvine Robbins, the man who grew up in Seattle and was trained at his father’s Tacoma dairy. Though as co-founder of the world’s best-known ice cream empire, it was hard for Robbins to pick just one.
That’s because Robbins also created Pralines ‘n Cream, Daiquiri Ice and Pink Bubblegum among dozens of other flavors.
Robbins, who rode streetcars to Garfield High School and graduated from the University of Washington, moved from his native Winnipeg, Manitoba, to Seattle with his family after his uncle bought the Velvet Ice Cream Co. on Capitol Hill. The uncle persuaded Robbins’ father to buy a dairy.
Irvine Robbins’ career started in the late 1920s, working at his dad’s store in the alley behind what was Rhodes Brothers Department Store in Tacoma.
“Sticking a scoop into the ice cream was the greatest thrill of my life,” he once told USA Today, recalling how he stood on a dairy chair to dig into a 10-gallon bucket of ice cream.
After his discharge from the Army in 1945, Robbins used $2,000 he saved and cashed a $4,000 insurance policy his father had given him at his bar mitzvah at Seattle’s Temple DeHirsch Sinai. His family said that while driving in California looking for used ice cream equipment, Robbins found a store to rent in Glendale.
His first ice cream store — called Snowbird because he couldn’t think of anything else — was opened there the day after his birthday, Dec. 7, 1945. Family said Robbins had 21 flavors then, and his cousin bought $39 of the first day’s $53 total ice cream sales.
A year later, his brother-in-law, Burton Baskin, opened an ice cream store and the pair later merged. Robbins’ daughter, Marsha Veit, said that in 1948, the men flipped a coin to see whose name would appear first. They had 31 flavors — one for each day of the month.
Robbins, who was inducted into the International Franchise Association Hall of Fame, told his family that Ray Kroc sold many of his early milkshake machines.
“He saw I was starting to franchise and said, ‘Hey, that’s a good idea,” Robbins said in the 1996 family history project. Kroc, who took Robbins to see his early burger restaurants, used franchising to build McDonald’s into the world’s most successful fast-food operation.
Family members said Baskin-Robbins is the nation’s oldest food franchise. Part of Dunkin’ Brands Inc., it has more than 5,800 stores worldwide, according to The Associated Press. Robbins sold the company to United Fruit Co. in 1967 — the same year Baskin died of heart disease — but remained as president until 1978.
Robbins, whose survivors include his wife, Irma, son, John, and daughter, Erin Robbins, told family he and Baskin rarely took days off and never logged how many total hours they worked.
World Dairy Expo has a new Dairy Cattle Show Manager, Laura Herschleb, Beaver Dam, Wis. It’s hard to believe Expo is less than six months away!
Herschleb has worked as a communications coordinator for Agri-Nutrition Consulting; was Director of Agricultural Programs for the Fond du Lac Association of Commerce; and most recently was a regional marketing coordinator with Alltech. She holds a degree from the University of Wisconsin-Madison, where she majored in dairy science and agricultural journalism with a business emphasis. An active member of the Badger Dairy Club while on campus; she now serves as the club’s industry advisor. Herschleb has also served as a leader and dairy bowl coach for the Washington County Junior Holstein Association and is a member of the Badger Chapter of the National Agri-Marketing Association. She grew up in southeastern Wisconsin and continues working with her family’s registered herd of dairy cattle at Kolwy Acres Dairy Farm.
Herschleb’s new job responsibilities will include managing all aspects of the world’s premier dairy cattle show. In addition to her World Dairy Expo responsibilities, Herschleb will also manage the fair’s entry department, assist with WROF’s scholarship program and provide support to NAIDC and PDCA.
For the first time, the dairy industry in Western Australia has come together and set a milk production increase goal of 85 million litre over the next two years.
The target was set to meet increasing demand within the state and abroad, Dairy Australia chairman Max Roberts said.
“With an average of 41,000 people migrating west each year and the enduring strength of key Asian markets, the demand for WA’s dairy has never been stronger.”
A prospectus outlining the business case for investment in WA’s dairy industry has been distributed to potential investors, bankers and those who provide services to the industry.
A benchmarking study, conducted by Red Sky for the 2005/06 season, found Western Australia had the cheapest forage costs and the highest average milk yield per cow of Australia’s dairying regions.
The Food and Drug Administration (FDA) has approved the use of Baytril® 100 (enrofloxacin) in dairy replacement heifers less than 20 months of age.
Baytril 100 is a powerful, fast-acting antimicrobial for first-line treatment of BRD that beef cattle producers and bovine veterinarians have relied on for more than a decade. This lifesaving antimicrobial kills all three major BRD-causing bacteria with a single dose.
Producers and veterinarians know there is no time to wait when a calf has BRD, especially valuable dairy replacement heifers. With the value of these heifers at an all-time high, Baytril 100 provides a new, fast-acting, broad-spectrum BRD therapy option. Now, for the first time, dairy producers have access to the premier fluoroquinolone class of antimicrobials.
“The introduction of Baytril 100 into the dairy replacement heifer market gives producers and veterinarians access to the premier single-dose, first-line BRD therapy,” says Dr. Cary Christensen, Senior Director, Food Animal Products Business Unit at Bayer Animal Health. “We recognize that a significant number of dairy heifers will need BRD therapy each year. Baytril 100 will not only help save the lives of these animals, but will help ensure their lifetime value is not compromised by the effects of BRD during the first 20 months of life.”
Stonyfield Farm has been chosen as the Manufacturer of the Year for Global Supply Chain Excellence. The award is given by the World Trade Magazine to manufacturers whose approach to supply chain management would be an inspiration to others. Previous winners include: Procter & Gamble, Ford, IBM and Texas Instruments.
The thing to know about Gary Hirshberg, the Chairman/President of Stonyfield Farm, is not that his ryderorganic yogurt company has grown from a local New Hampshire home-spun operation into a fast-growing $300 million a year enterprise; nor that the company is driven by an environmental mission to which the business model must conform. Rather, it is the factoid in his Wikipedia entry that says he scored the first touchdown in the history of inter-collegiate Ultimate Frisbee.
It is such exuberance that characterizes what at first glance seems an unlikely CEO (or, as his card reads, CE-Yo as in yogurt) heading an unlikely company. Both are committed to aggressively forging the way toward a carbon neutral supply chain strategy—one, most emphatically, which enhances profit rather than hampers it.
At first glance, Stonyfield Farm hardly belongs in this league. It obviously operates on a much smaller, predominately domestic scale (although since being 80 percent bought by Group Danone in 2001, the product line is beginning to enter Europe on a small scale). Nor is its inbound supply chain, with the exception mostly of berries and sugar, international. “At the beginning,” recalls Steve Inamorati, VP/Supply Chain and Logistics, “we had to source everything ourselves because there weren’t a lot of organic sources. Ideally, now we’d like to be out of sourcing, but we still need to verify the ethics and organic practices of our vendors.”
So why did we choose Stonyfield? Because the company has demonstrated an unparalleled commitment to social responsibility since its inception and, in so doing, constitutes a strong case for the unanticipated financial benefits that accompany that commitment. As climate change becomes ever more destructive, business faces challenges. Managers are already being asked to respond, to adapt operating practices to new criteria, which help off-set the cost of social externalities—like pollution and environmental destruction—while still growing the enterprise. Stonyfield Farms affords a compelling example of how this can be done.
According to the recent report, “U.S. Dairy Ag Focus,” U.S. dairy exports grew by 24 percent and accounted for 11 percent of total U.S. dairy production in 2007.
Exports increased 24 percent by volume and 59 percent by value over 2006 with approximately 1.4 million metric tons valued at $2.9 billion being exported in 2007. Mexico, Southeast Asia and Canada account for the three largest destinations for U.S. dairy exports in 2007 making up about 60 percent of the export market.
“If production growth continues to exceed that of domestic consumption, as is forecast for 2008, exports are going to become increasingly important to the ongoing profitability of the U.S. dairy sector,” said Rabobank Food & Agribusiness Research and Advisory Managing Director Deborah Perkins. “The share of production being exported has increased from 5 percent in 2002 to approximately 11 percent in 2007. Historically, exports have been assisted by government support, but the recent growth has been based on commercial merits.”
Since 2002, global demand for dairy products has been increasing nearly 3 percent annually compared to a production increase of less than 2 percent. This imbalance of supply and demand resulted in a drawdown of stocks. However, it wasn’t until early 2007 that stocks were depleted, and by later that year, prices had increased by up to 150 percent year-over-year depending on the product.
“The prices of all products were trading at record levels, some by a considerable margin, enabling the United States to be competitive on the world market in products such as butter, skim milk powder and whey,” said Perkins.
One of the reasons that the U.S. dairy sector has looked at increasing its dairy exports, is a surplus of milk. For the last three years, milk production has grown more than 2 percent annually, but demand has grown less than 1.5 percent. In the coming year, production is forecast to increase by at least 2 percent again — due, in part, to additional cows and increased production per cow.
“To counter the difference between supply and demand, the dairy sector should take a two-fold approach,” Perkins said. “To address weakness in domestic demand, the dairy sector should continue educating consumers that dairy is an important component of a healthy lifestyle. Additionally, in terms of exports, the industry needs to change its view from simply a convenient way to dispose of surplus to a more focused portion of business operations in order to be successful in the long term.”
Young dairy producers from Wisconsin, Minnesota, Iowa, and Illinois came together at the end of March for Accelerated Genetics’ 25th Annual Young Producer Leadership Conference entitled ‘Cultivating Leaders’! The more than 50 producers ‘grew’ their leadership, communication and inter-generational relationship skills at this special leadership training seminar.
The producers heard from a variety of speakers during the two-day seminar, including Jolene Brown, Roger Ripley, President & CEO Accelerated Genetics, Brian Brown, Chair of the Board of Directors for Accelerated Genetics and the Midwest Dairy Association.
Roger Ripley comments about the program, “The Accelerated Genetics Young Producer Program is the foundation of our cooperative’s future. Our priority is to develop future leadership by listening to the needs of the next generation, enlisting input and encouraging involvement. Our hope is that life-long friendships will be created that will help participants be more successful in their own farm operations as well as in their contributions to the agricultural sector.”
The dairy industry continues to become more global, and with the help of dairy checkoff dollars, the U.S. Dairy Export Council is pursuing growth opportunities for U.S. cheese worldwide, including Asia. Brian Baxter provided us with this report featuring Jeff McNeill, USDEC – Japan Director, that says that major progress has been made increasing U.S. cheese sales in Japan.
The folks at the got milk? have given their website a new look! Be sure to check it out, because there may be a prize in store for you if your milk IQ can match the online puzzle. One grand prize winner will get a brand new Apple MacAir, second place receives a Nintendo Wii and third place finisher picks up a $150 Apple/iTunes gift card.
To reward consumers for touring the Web site, got milk? is challenging Californians to participate in a crossword puzzle contest titled “Are You Smarter than Your Mama? Test Your Milk IQ.”
They must correctly figure out the answers to 20 questions on the crossword puzzle as they relate to got milk?, its advertising campaign, as well as its health and consumer efforts. All answers can be found on the Web site.
The interactive Web site features eye-catching flash animations graphics and better navigational tools to make it easier for visitors to surf the site. Besides its visually captivating appeal, the site delivers the positive message of milk as a super drink: strengthening bones, muscles, hair, nails and teeth and even reducing some of the symptoms of PMS.
On the home page, consumers can navigate through a series of interactive games highlighting the health benefits of milk. These games feature a beaver, for example, who teaches visitors about milk’s teeth strengthening qualities, or an owl who informs consumers that drinking milk before sleep could help them get extra z’s at night. A drop down “related content” menu would also pop-out, giving consumers access to milk-related studies, articles and delicious low-fat recipes.
Another extension has been granted to the current Farm Bill - this time for two weeks. Lawmakers are grappling with several key issues, among them a stalemate with President Bush.
There were signs the bill could become an issue in the presidential campaign. The Republican presidential nominee-in-waiting, Arizona Sen. John McCain, announced in Des Moines that he would veto the bill if he were president.
A key senator said negotiators were considering tighter subsidy limits on wealthy farmers to address some of Bush administration’s sharp criticism of the bill.
“We are trying to be responsive to the president’s concerns,” said Sen. Kent Conrad, D-N.D.
A deal reached among congressional negotiators earlier this week would increase by as much as 25 percent the amount of direct payments that millionaire grain and cotton farms could collect each year.
A married couple with as much as $1.9 million in annual net farm income could qualify for the maximum $100,000 in payments. The payments, a relic of the 1996 farm bill, are fixed according to the crops that farms have historically grown.
Bush has problems with a number of items in the bill lawmakers are writing, including a two-year extension of the 54-cent-per-gallon tariff on imported fuel ethanol, according to lawmakers. But the administration has directed most of its rhetorical fire on the bill’s subsidy eligibility rules.
Conrad, a leading Senate negotiator on the bill, said late Thursday that both the subsidy limit and the income limit were under discussion among lawmakers.
Posted: May 2, 2008 at 11:52 am
By Chuck Zimmerman
Dairy Markets Week in Review
This week was the sixth consecutive gain for cash cheese prices. Blocks climbed to $1.96 but inched back 2 cents on Friday to close at $1.94 per pound, up 1 1/2-cents on the week and 23 3/4-cents above that week a year ago when the blocks jumped 15 1/4-cents.
Barrel closed Friday at $1.93, up a nickel on the week and 29 1/2-cents above a year ago. Six cars of block traded hands on the week and none of barrel. The NASS U.S. average block price hit $1.8460, up 1.5 cents. Barrel averaged $1.7938, up 1.9 cents.
Butter closed at $1.44, up 2 3/4-cents on the week but 1 1/2-cents below a year ago. Only three cars traded hands. NASS butter averaged $1.3666, up 1.8 cents.
Cash Grade A and Extra Grade nonfat dry milk closed at $1.40 per pound, up a nickel on the week.
NASS-surveyed nonfat dry milk averaged $1.2623, up 1.5 cents. Dry whey averaged 26.15 cents, up 0.3 cent.
Anyone wishing to see the announcement of the 12 new finalist’s for Minnesota’s 55th annual Princess Kay of the Milky Way is invited to attend the royal luncheon on Sunday, May 18 at the College of St. Benedict in St. Joseph.
The public is invited to attend the luncheon by calling 1-800-338-5160 to purchase tickets at a cost of $15 each. Reservations must be made by Monday, May 12. Those wishing to attend without participating in the meal may do so free of charge and without making reservations.
The three-day event that includes a workshop for the princesses concludes with the announcement of the 12 young women who will compete for Minnesota’s 55th Princess Kay title.
About 80 young women involved in dairy promotion typically participate in the workshops and contest, learning how to educate the public about the passion dairy farmers have for producing wholesome dairy products while caring for the land and animals. Dairy farmers sponsor the event and the dairy princess program through their promotion checkoff organization, Midwest Dairy Association.
Those who opt to compete for a Princess Kay finalist position are judged by an application, a personal interview, a speech and a mock media interview. Princess Kay is selected during the opening of the Minnesota State Fair in August, and the 12 finalists will each have their likenesses carved in butter while fair-goers watch. The butter sculptures are a key attraction at the fair.
Today is a day for butter news! Keller’s Creamery, a division of Dairy Farmers of America (DFA), was named the 2007 Outstanding Supplier by Auntie Anne’s Pretzels. Keller’s Creamery manufactures butter and butter products and has supplied Auntie Anne’s for nearly a decade.
DFA’s Winnsboro, Texas, plant manufactures the product for Auntie Anne’s and works with the Keller’s Creamery sales and distribution teams in Harleysville, Pa., to meet the needs of the famous pretzel company.
“We are proud of the Keller’s team at Winnsboro and Harleysville, who deserve the credit for this recognition,” says Mark Korsmeyer, president of DFA’s Dairy Food Products division. “To be associated and recognized by such a reputable company, with such great-tasting products, is an honor.”
Keller’s Creamery was honored at an awards recognition dinner on April 16 in Lancaster, Pa. Auntie Anne’s President and CEO Sam Beiler made the presentation.
“Keller’s was innovative in the testing and implementation of a new packaging project. They also provide a high-quality product and go above and beyond our expectations,” says Beiler. “We rely on Keller’s great product and service to make the best pretzels we can that our customers love and keep coming back for.”
Three new board members have been elected to the American Butter Institute (ABI) during its spring meeting. New to the board are: Cody Gruwell, United Dairymen of Arizona, in Tempe, Ariz.; Michael John, Maryland & Virginia Milk Producers Cooperative Association, Inc. in Reston, Va.; and Dean Van Tuinen from Darigold, Inc., in Seattle, Wash.
In addition, John Whetten, ABI’s President from 1999-2001 received the American Dairy Product Institute’s Award of Merit. The award was established in 1991 to recognize individuals who have made outstanding contributions to the dairy products industry in such field as processed