Proud of Dairy Launches

News EditorIndustry News, International, Media, Promotion

Dairy UK, an organization that has brought together dairy processors, farming representatives, co-ops and bottle milk buyers in the UK, has launched ‘Proud of Dairy.’ The campaign’s goals include making the government, media and the public proud of the British dairy sector.

Over 75,000 people work in the dairy industry, including farmers, milk processors, milkmen and retailers and they contribute £8 billion to the economy each year.

Director general of Dairy UK, Jim Begg, said:“An enormous effort is made at every stage of the dairy supply chain to ensure that consumers are end up with a huge choice of high quality, nutritious dairy foods.

“From farmers and processors on to distribution, the dairy industry is making big strides to reduce the environmental impact of milk, innovate and respond to consumer trends.

“It means that there are more natural, tasty dairy products on offer now than ever before. These are just some of the reasons that we’re Proud of Dairy.”