One of the main dairy groups represented at today’s Joint Beef & Dairy Information Symposium here at the Cattle Industry Summer Conference was Dairy Management Inc. David Pelzer is Senior VP, Industry Image & Relations. DMI is a non-profit organization that manages the Dairy Checkoff.
I spoke to him today about dairy and beef producers getting together and discussing common issues. He says that on the dairy side of things it’s important for the industry to become more consumer driven instead of just production driven. As he puts it, “Give consumers what they want, when they want it and how they want it.”
He says that on-farm practices or the consumer’s perception of on-farm practices can affect buying habits. For this reason he says that all DMI related organizations are becoming increasingly focused on consumer perceptions. He wants to show consumers that it’s standard operating procedure for beef and dairy producers to care about their animals and the environment.
David thinks this Symposium is a great opportunity to get together.
You can listen to my interview with David here: [audio:http://zimmcomm.biz/cbb/cisc-08-pelzer.mp3]