Foster Farms Now Crystal
Posted: September 3, 2008
Foster Farms Dairy products, Modesto, Calif., has changed its name to Crystal. The new name comes from Crystal Cream and Butter Co., a Sacramento producer that Foster Farms bought last year.
The new name will go on fluid milk, butter, ice cream and other products that Foster Farms processes and makes at its plants on Kansas Avenue in Modesto and in Fresno.
“It’s made at the same place by the same people, but just a different label,” said Carrie Cardoza Bordona, whose Modesto public relations firm is working on the change-over.
It does not affect the Foster Farms poultry company, based in Livingston and owned by the same family. Roberts said marketing research found that many consumers associate the Foster Farms name with poultry more than dairy products.
The new labels have “Crystal” in big letters, with “Foster Farms Dairy Quality” next to it in small type. The company incorporated part of Foster Farms’ sunburst logo.
The purchase of Crystal, founded in 1901, boosted Foster Farms’ milk production from about 2.5 million gallons a week to 3 million. It added hundreds of retail outlets.
Terry Taylor Said,
September 7, 2008 @ 1:08 am
No surveys in the south San Joaquin Valley were conducted to determine if the Foster Farms or Crystal name were more reconizable. I bet you’ll find the Foster name was, without a doubt ,by far the most reconized label in this region. You should pay more to attention to sales in the South Valley and less attention to your plant manangers desires to eleminate labels. I hope that this is not a gross miscalculation on the Sales and Management’s behalf. The market between the So. Valley & No.Valley including the No Sac, Valley is very differant