General Mills has announced that it will stop using milk from cows treated with rbST in its Yoplait yogurt by August of 2009. The company claims the move is motivated by consumers wanting the change.
“While the safety of milk from cows treated with rBST is not at issue, our consumers were expressing a preference for milk from cows not treated with rBST, and we responded,” Becky O’Grady, General Mills’ vice president of marketing for the Yoplait brand, wrote in a statement.
The hormone, sold under the brand name Posilac, was first marketed by Monsanto in 1994. The drug was purchased by a division of Ely Lilly last year.
Farmers use the hormone in their herds because it increases milk production by about one gallon per day per cow. It’s approved for use in cows by the U.S. Department of Agriculture, which says studies show it is safe for human consumption.
General Mills, based in Golden Valley, had net sales of $14.9 billion in its most recent fiscal year.
6 Comments on “Yoplait Yogurt to Change Key Ingredient”
Why are their customers concerned… hmm?? Because they are worried about the CANCER risks associated with imbibing Posilac (rBST) produced milk and other products. Increased risk of ovarian and breast cancer. Kind’ of an important thing to leave out of your article, don’t you think?
Why are their customers concerned… hmm?? Because they are worried about the CANCER risks associated with imbibing Posilac (rBST) produced milk and other products. Increased risk of ovarian and breast cancer. Kind’ of an important thing to leave out of your article, don’t you think?
Why are their customers concerned… hmm?? Because they are worried about the CANCER risks associated with imbibing Posilac (rBST) produced milk and other products. Increased risk of ovarian and breast cancer. Kind’ of an important thing to leave out of your article, don’t you think?
thats why it is BANNED in New Zealand , Australia, and Japan to name a few countries.
thats why it is BANNED in New Zealand , Australia, and Japan to name a few countries.
thats why it is BANNED in New Zealand , Australia, and Japan to name a few countries.