Wisconsin Dairy Council kicks off iRock with Milk Promotion
Posted: October 26, 2009
The Wisconsin Dairy Council has introduced a new website and promotion called “iRock with Milk”, an exciting opportunity for local Wisconsin school districts to learn more about including milk in a healthy diet.
The Council is working with Wisconsin school foodservice to coordinate a statewide in-school milk promotion to remind all students that drinking milk with meals really “rocks.” The “iRock with Milk” promotion features 2nd Thought Band, a classic rock group of high school students from Whitefish Bay, Wis. 
A special contest for middle schools throughout Wisconsin will award seven schools with a concert by the band and the opportunity to celebrate milk as a healthy beverage choice. Over 1,200 cafeteria promotion kits will be distributed for this school year to Wisconsin schools.
As part of the promotion, students can visit the newly created website to download 2nd Thought songs, make music videos and enter to win prizes. On the site, visitors can make their own “moo-sic” video with the “Keys to Healthy Living” video creator. And they can enter for a chance to win an iPod nano®, an iPod shuffle® or an iTunes® gift card.