World Dairy Diary

Milking Parlor: NCBA Leaders Address Governance Changes Concerns

The Milking Parlor podcast is sponsored by:
Novus

There have been some concerns raised about proposed changes to the National Cattlemen’s Beef Association governance, not the least of those concerns raised by the U.S. Secretary of Agriculture Tom Vilsack. He wants to make sure the NCBA changes don’t affect the independence of the Federation of State Beef Councils, they keep separate checkoff and policy dollars… maintaining a firewall between the two, federation members won’t be required to buy a seat, and USDA’s Ag Marketing Service will maintain regulatory oversight of the federation and the board.

In this episode of the Milking Parlor, we’ll listen in to part of the press conference where Illinois cattle producer and NCBA President Steve Foglesong and Scott George, NCBA Federation Division Chair and Wyoming dairy/beef producer, address those concerns.

To subscribe to the Milking Parlor podcast, click here. Listen to or download this episode in the player below.

Dairyline Markets In Review

Cash dairy trading in the final week of May saw block cheese close at $1.4650 per pound, down 3 1/2-cents on the week, but 31 1/4-cents above a year ago. Barrel closed at $1.43, down 4 3/4-cents on the week, and 33 cents above a year ago. Eight cars of block traded hands on the week and 14 of barrel. The lagging NASS-surveyed U.S. average block price gained 0.9 cent, hitting $1.3988. Barrel averaged $1.4155, up 1 1/2-cents.

Butter closed the week at $1.5575, down 2 1/4-cents but 29 1/4 above a year ago. Only one car was sold all week. NASS butter averaged $1.5837, down 0.6 cent.

Cash Grade A and Extra Grade nonfat dry milk held all week at $1.30 and $1.29 respectively. NASS powder averaged $1.2722, up 1.9 cents, and dry whey averaged 36.46 cents, down 0.1 cents.

Provided courtesy of Dairyline.

Athletes Named SAMMY Winners

Congrats to the 2010 Scholar Athlete Milk Mustache of the Year Award winners! Each winner will receive a $7,500 college scholarship, appear in a special Milk Mustache ad in USA TODAY and attend a special awards weekend in Disney World in June where they’ll get to meet Milk Mustache celebs— NBA All-Star and Denver Nuggets point guard Chauncey Billups and gold medal gymnast Shawn Johnson.

Whether it’s chocolate milk as a post-exercise recovery drink, starting the day with lowfat milk over cereal, or grabbing an afternoon latte with fat free milk, SAMMY Award winners know that making smart choices like eating right, exercising and drinking lowfat milk will help them stay at the top of their game in the classroom and their chosen sports.

The 2010 SAMMY winners are:

Alexander Golovin—Round Lake, Ill.
Alexandra Geesey—Palm Beach, Fla.
Amanda Hall—Farmington, Maine
Anne Rempel—Fresno, Calif.
Ashley Vandolah—Choteau, Mont.
Celeste Hoelzl—Wilton, Conn.
David Daines—North Ogden, Utah
Ellie McCardwell—Pendleton, Ind.
Emma Lucken—Roseville, Minn.
Eric Steingruber—Meridian, Idaho
Hannah Fitton—Appleton, Wis.
James Mackovjak—Silverdale, Wash.
Katherine Skinner—Wading River, N.Y.
Kathryn McVay—Leawood, Kan.
Kyle Pollock—Wiggins, Colo.
Laura Peterson—Omaha, Neb.
Lauren Boden—Atlanta
Leah Coates—Colonial Beach, Va.
Mary Bennion—Medford, Ore.
Nicholas Hadorn—Oxford, Mich.
Shelby Lawson—Bowling Green, Ky.
Stetson Thacker—Valley View, Ohio
Tevin Hood—Scottsdale, Ariz.
Wynton El—Albuquerque, N.M.
Zakaraya Aossey—Austin, Texas

Source: Body by Milk

Eat Cheese, Stay Healthy

Here’s some good news for older adults – scientists in Finland have discovered that cheese can help preserve and enhance the immune system by acting as a carrier for probiotic bacteria. The research, published in FEMS Immunology & Medical Microbiology, reveals that daily consumption of probiotic cheese helps to tackle age-related changes in the immune system.

“The increase in the proportion of aged individuals in modern society makes finding innovative ways to thwart the deterioration of the immune system a priority,” said lead author Dr Fandi Ibrahim from the University of Turku in Finland. “The intake of probiotic bacteria has been reported to enhance the immune response through other products and now we have discovered that cheese can be a carrier of the same bacteria.”

Dr Ibrahim’s team believe that the daily intake of probiotic cheese can tackle the age-related deterioration of the immune system known as immunosenescene. This deterioration means the body is unable to kill tumour cells and reduces the immune response to vaccinations and infections. Infectious diseases, chronic inflammation disorders and cancer are hallmarks of

To tackle immunosenescene the team targeted the gastrointestinal tract, which is the main entry for bacteria cells into the body through food and drink and is also the site where 70% of vital immunoglobulin cells are created.

The team asked volunteers aged between 72 and 103, all of which lived in the same care home, to eat one slice of either placebo or probiotic Gouda cheese with their breakfast for four weeks. Blood tests where then carried out to discover the effect of probiotic bacteria contained within the cheese on the immune system.

The results revealed a clear enhancement of natural and acquired immunity through the activation of NK blood cells and an increase in phagocytic activity.

“The aim of our study was to see if specific probiotic bacteria in cheese would have immune enhancing effects on healthy older individuals in a nursing home setting,” concluded Ibrahim. “We have demonstrated that the regular intake of probiotic cheese can help to boost the immune system and that including it in a regular diet may help to improve an elderly person’s immune response to external challenges.

Source: Science Daily

AgChat Foundation Dairy Farmer Board Member

What better timing could there be to meet a dairy farmer from California? You know what I’m talking about. Let’s meet Ray Prock, Ray-Lin Dairy. Ray serves with me on the board of the AgChat Foundation. We got together on the phone today to talk about the Foundation and farmer use of social media. He’s one of the ones who’s walking the talk. We also talked about this week’s animal abuse video from Ohio. If you want to hear from a real dairy farmer on the subject then give a listen to our interview.

Ray is a second generation dairy farmer in Central CA working to secure a future for the third and future generations to one day help feed the world as farmers. Ray sees social media as a great way to connect with others and to have conversations about what, why and how farmers feed, clothe and fuel today’s ever growing population. He says, “The Agchat Foundation is a way to focus social media efforts across all segments of Agriculture in one coordinated effort whether farmers or ranchers, veterinarians or Extension agents, salespeople or bankers.” You can follow Ray on his blog, on Twitter or on Facebook.

You can listen to my interview with Ray below and also watch a video from the AgChat Foundation YouTube Channel of him talking about our plan for technology scholarships.

Thank You Dairy Cows

I don’t know about you but I am plenty tired of the whole Ohio dairy animal abuse story. It is encouraging that the main person featured in it has been arrested and is facing multiple charges. Authorities are investigating the whole situation and hopefully justice will be served to those responsible. I thought the video below might help bring a smile to your face as we get ready for the holiday weekend.

I’m going to take this opportunity to encourage anyone who wishes to make comments on our posts to be respectful, don’t use profanity and address the topic. I’ve had to delete numerous hate language comments.

So, let’s turn to something a little more lighthearted. Müller Dairy says, Thank You Cows. Here’s their mission.

“To bring sustainable dairy goodness from the heart of Shropshire for the good of everyone.” And over the last 18 years we’ve been doing just that. We believe that this effort has led to stronger relationships with our local farmers, better quality Müller products and happier customers.

So while we thank dairy farmers everywhere for all their hard work, dedication and care for their cows, let’s remember to Thank The Cows!

New Board Members Named

Congratulations to the dairy farmers who were recently elected to leadership positions for Dairy Management Inc.™ (DMI), the National Dairy Promotion and Research Board (NDB) and the United Dairy Industry Association (UDIA).

Current DMI officers are:
Chair – Paul Rovey, Glendale, Ariz.; Vice Chair – W. Ryan Anglin, Bentonville, Ark.; Secretary – John Larson, Okeechobee, Fla.; and Treasurer – David “Skip” Hardie, Lansing, N.Y.

DMI, which manages the national dairy producer checkoff program, is funded by the NDB and the UDIA.

Current NDB officers are:
Chair – Paula Meabon, Wattsburg, Pa.; Vice Chair – Stephen Maddox, Riverdale, Calif.; Secretary – Kenton Holle, Mandan, N.D.; and Treasurer – Grant Kohler, Midway, Utah

The 36-member NDB, formed in May 1984 under the authority of the Dairy Production Stabilization Act of 1983 and Dairy Promotion and Research Order, carries out coordinated promotion and research programs to help build demand and expand domestic and international markets for U.S.-produced dairy products and ingredients. NDB oversees the national dairy producer checkoff.

Current UDIA officers are:
Chair – William Siebenborn, Trenton, Mo.; 1st Vice Chair – Neil Hoff, Windthorst, Texas; 2nd Vice Chair, American Dairy Association® (ADA) Chairman – Billy Travis, Princeton, Ky.; 2nd Vice Chair, National Dairy Council® (NDC) Chairman – Lester Hardesty, Greeley, Colo.; 2nd Vice Chair, UDIA Member Relations – Paul Broering, St. Henry, Ohio; Secretary – Steve Frischknecht, Manti, Utah and Treasurer – Allen Merrill, Parker, S.D.

The UDIA is a federation of state and regional dairy producer-funded promotion organizations that provide marketing programs that are developed and implemented in coordination with its members. The UDIA is overseen by a board comprised of dairy producers elected by their respective boards of their member organizations.

Current ADA officers are:
Chair – Billy Travis, Princeton, Ky.; Vice Chair – Jerrel Heatwole, Greenwood, Del.; Secretary – Earl Horning, Manchester, Mich.;Treasurer – Gerald Fieser, DeLand, Fla.

ADA is the domestic marketing arm of DMI.

Current NDC officers are:
Chair – Lester Hardesty, Greeley, Colo.; Vice Chair – Bob Strasser, Nashville, Tenn.; Secretary – Joan Smith, Sauquoit, N.Y.; and Treasurer – Lynn Ramsey, Emory, Texas

NDC, founded in 1915, is the producer-funded nutrition education and research arm of DMI and provides nutrition information through national, state and regional dairy council organizations.

Source: Dairy Checkoff< /strong>

CWT Announces Tenth Retirement

Cooperative Working Together announced today their tenth herd retirement. Bids will be accepted starting Friday, May 28th with a cutoff date of Friday, June 25th.

“It is our belief that a herd retirement at this time will add to the positive momentum already building and should result in speeding up the milk price recovery already in progress,” said Jerry Kozak, President and CEO of NMPF, which manages CWT.

“With beef prices very strong, and replacement cow and springer prices still relatively low, CWT has determined that it will consider bids up to, but not to exceed, $3.75 per hundredweight,” noted Mr. Kozak. “However, there is no guarantee that a producer who bids at the maximum level will be selected.”

Producers must still bid on a per hundredweight basis, and CWT will continue to review and accept bids beginning from the lowest bids received, moving up toward the maximum level. Farmers whose bids are accepted are paid by CWT for their milk production, and they also retain the beef value of the cows they send to processing.

As was the case in 2009’s herd retirement rounds, CWT has no set target for the volume of milk or the number of cows to be removed in this herd retirement.

“Whether CWT will remove a significant number of dairy animals will depend on the number of bids received and the price level of those bids. CWT will not pay more for cows than what they are currently worth in the marketplace,” he said.

In 2010, participating farmers will not have the option of offering bred heifers. In addition, two significant program rules remain unchanged from 2009:
1. Members of CWT whose bids were accepted in a previous CWT herd retirement may not bid in this round;
2. Producers whose bids are accepted will be paid in two installments: 90% of the bid amount multiplied by the producer’s 12 months of milk production when it is verified that that all cows have gone to slaughter, and the remaining 10% plus interest at the end of 12 months following the farm audit IF both the producer and his dairy facility – whether owned or leased – do not become involved in the commercial production and marketing of milk during that period.

Source: Cooperatives Working Together

Bt Corn for Silage

Pioneer Hi-Bred Forage Forum PodcastIn this edition of Forage Forum, Bill Seglar, Pioneer nutritional sciences veterinarian, addresses questions on BT corn for silage. Seglar says biotechnology traits do not impact nutritional value of the corn, but it is usually environmental factors that affect silage quality and nutritional value.

Listen to the podcast here:

pioneer-podcast-75-wdd.mp3
Bill Seglar on Bt Corn for Silage (4:20 min MP3)

To see all archived Pioneer Forage Forum podcasts, click here.

Subscribe to Forage Forum here.

Conklin Dairy Responds to Undercover Video

The Plain City dairy farm targeted in an undercover video released by Mercy for Animals (MFA) this week responded swiftly to animal abuses depicted in the footage. A spokesman for the farm confirmed the employee prominently featured willfully abusing animals was fired immediately Wednesday morning following the video’s release. “As fourth-generation farmers, our family takes the care of our cows and calves very seriously,” the Conklin statement said. “We take equally seriously the allegations that have been made about our farm operation and the mistreatment of our animals.”

Detailing the farm’s actions in the hours following MFA’s release of footage it claimed to have obtained over a four week period on the Union County farm, a Conklin statement read: “We have conducted an initial review of the video that the activist group has released. The video shows animal care that is clearly inconsistent with the high standards we set for our farm and its workers, and we find the specific mistreatment shown on the video to be reprehensible and unacceptable.”

In explaining the immediate termination of the employee found committing the abuses shown in the video, Conklin said “We will not condone animal abuse on our farm. We have launched our own internal investigation into this matter and will be conducting interviews with everyone on our farm who works with our animals.”

“We are cooperating fully with law enforcement authorities overseeing this situation. Further, our farm will institute immediate retraining of all those who remain on the farm and who work with our animals.” Sources within the industry say a criminal investigation is currently underway, but the Union County Prosecuting Attorney has yet to make a formal public statement on the issue.

Conklin reiterated their commitment to animal welfare by stating, “The trust of our customers in the way we operate our farm, care for our herds and produce quality, safe milk is of critical importance to us, and we will work to maintain that trust as we address this issue.”

Source: Buckeye Ag Radio Network

Undercover Video Sickens Dairy Producers

Representatives of the dairy and agriculture industry in general are just as outraged as the general public over an alleged “undercover” video of animal abuse on an Ohio dairy released yesterday by activist organization Mercy For Animals (MFA)

MFA claims the video, which depicts savage and sick behavior toward dairy animals, was filmed over a four week period on Conklin Dairy Farm in rural Union County. Speaking on Ohio’s Buckeye Ag Radio Network, Ohio Farm Bureau Federation spokesman Joe Cornely said, “I don’t know any farmers who condone these type of actions. I haven’t spoken to anyone this morning who condones these types of actions.”

“Activists will spin this to tar the entire industry,” Cornely said, “but we know that this video does not represent the vast majority of farmers.” Comparing the video to cases of abused animals and horses, he pointed out that no one draws the conclusion that “all pet owners abuse their pets.”

The MFA release on the video quotes Dr. Temple Grandin, a cattle welfare expert and advisor to the USDA, “The handling of both the calves and cows was atrocious animal abuse. These people were deliberately torturing animals and their behavior was totally sickening.”

Dairy producer and agriculture advocate Michele Payne-Knoper wrote about the video on her blog. “The crap you see on the heinous videos from animal rights activists, like the one being released by Mercy For Animals about a Ohio dairy farm, is not what’s happening on every farm,” she writes. “And, speaking as a dairy person, seeing such cruelty makes me want to cry and keeps me up at night.”

Gary Conklin, owner of the operation, says he does not condone animal abuse on his farm. “The video shows animal care that is clearly inconsistent with the high standards we set for our farm and its workers, and we find the specific mistreatment shown on the video to be reprehensible and unacceptable,” Conklin said.

After releasing it to the media, MFA has reportedly turned the video over to the prosecutors office and will be holding a press conference today. The question that should be asked is how anyone who cares about the humane treatment of animals could have had the stomach to spend four weeks video taping such heinous abuse. The people shown in the video punching, kicking, stabbing, and viciously attacking these defenseless animals are clearly sick human beings who should be held liable for their individual actions. Whoever videotaped could be an accomplice accessory to the crime by not reporting the abuse to authorities immediately.

Animal Rights Group Releases Disturbing Video

This is a heads up in case you haven’t heard about it. Yesterday the Associated Press published a story about a video that was allegedly taken undercover at an Ohio dairy farm by the group Mercy For Animals. It is a shocking and disturbing video and whoever is actually involved should be put in jail for a very long time. If you click through and watch the video be warned. It’s graphic and bad.

Regardless of who is responsible for the violent acts in the video this will be used by animal rights activists to tarnish the image of good dairy farmers everywhere. This is a group of militant vegans with an agenda so it is good to question their credibility and motivation. We’ll do an update on the story when more information comes to light. You can get some perspective from a story by the ABN Radio Network which contains an interview with Joe Cornely, Ohio Farm Bureau.

T.A. Seeds Joins NutriDense Licensees

BASF Plant Science L.P. has announced the addition of T.A. Seeds as a new NutriDense® trait licensee. T.A. Seeds, headquartered in Jersey Shore, Pa., will offer NutriDense Silage traits starting this summer due to strong demand in its market area and the positive performance of NutriDense genetics.

BASF Plant Science breeding efforts have significantly improved NutriDense parent lines, and the hybrids developed from these lines have excellent agronomics, strong yield potential and outstanding nutritional performance.

“We are very excited to add T.A. Seeds to our growing list of NutriDense licensees,” said Barney Bernstein, director of trait marketing and sales for BASF Plant Science. “We have seen very positive results from NutriDense Silage hybrids in the northeast and surrounding areas, and are thrilled that T.A. Seeds can now offer NutriDense to their dairy customers.”

“We are constantly evaluating new hybrids that will increase the profitability of eastern farmers,” said Taylor Doebler, T.A. Seeds seedsman. “Based on our experience, we believe NutriDense Silage hybrids are a good fit for this geography, and we look forward to offering them to our customers.”

NutriDense is a nutritionally enhanced corn that contains a stacked set of output traits designed to improve animal feed performance. Seed companies market the product through licensing agreements with BASF Plant Science.

For dairy producers, NutriDense® Silage hybrids can increase silage tonnage while improving income over feed costs through greater feed efficiency.

Source: NutriDense; follow on Twitter @NutriDense

Holstein Association Celebrates 125

Happy 125th Anniversary to the Holstein Association USA! And many more! Visit their website to see several old photos chronicling the Association.

On May 25, 1885, the Holstein-Friesian Association of America was formed, with 284 charter members from 26 states (of the 38 that existed at that time).

Source: Holstein Association USA

Governance Proposal Generates Beef Checkoff Concerns

National Cattlemen's Beef AssociationRepresentatives of the National Cattlemen’s Beef Association (NCBA) and the Federation of State Beef Councils met with USDA officials today to discuss NCBA’s proposed governance structure and held a conference with reporters afterward to review the outcome of the meeting.

U.S. Agriculture Secretary Tom Vilsack sent a letter this week to Illinois cattle producer and NCBA President Steve Foglesong expressing the need for additional clarity regarding the proposed governance structure. Foglesong says NCBA’s goals are to fuel producer profitability by building and protecting beef demand and to preserve producers freedom to operate without excessive government intervention. “I believe our proposed governance model helps deliver on these goals by increasing producer input into our programs and policies and by enabling quicker decision making through a 29 member board, rather than our current 274 member board.”

In his letter, Vilsack expressed concern that the proposed structure would “weaken the firewall between policy and checkoff funded activities, thereby jeopardizing the Beef Checkoff program and set a bad precedent for checkoff programs in general.” Foglesong and Scott George, NCBA Federation Division Chair and Wyoming dairy/beef producer addressed each of Vilsack’s concerns one at a time in answer to questions from reporters.

“The problem we’re having here is a break down in understanding what ‘firewall’ is,” said George. “We believe the firewall is an accounting firewall and that has been strictly enforced and will continue to be strictly enforced.”

Foglesong stressed their transparency throughout the restructuring process. “This is a draft,” Foglesong said. “That’s one of the reasons that it passed by 94 percent at the convention. We made changes and we listened to people.”

Industry representatives will be meeting with other groups who have concerns about the restructuring this week.

Alpharma Launches Anaplasmosis Webinar

AlpharmaAlpharma Animal Health has launched an online webinar that discusses the current status of anaplasmosis in cattle in the U.S. The webinar is based on an expert panel that convened in late 2009 featuring Dr. Hans Coetzee and Dr. Denny Hausmann, experts with extensive experience managing the disease and incorporating new strategies for diagnosis and control. The webinar provides a continued education credit hour for veterinarians, and producers and other cattle industry stakeholders also are encouraged to participate.

Anaplasmosis is a tick-borne disease that causes loss of production and abortion in beef cattle and significant decreases in milk production in dairy cattle. Each individual case of anaplasmosis is estimated to cost about $400 per animal, and the total cost to the industry is estimated to be above $300 million in the U.S.

While producers in the Southern U.S. – where anaplasmosis is considered endemic – may be familiar with the disease, the USDA’s most recent cow-calf survey found that only 16% of producers are “fairly knowledgeable” about anaplasmosis and 47 percent had never heard of it before.

The educational webinar, entitled, “Anaplasmosis: Update on Diagnostic, Control and Treatment Approaches for Improved Disease Management,” is easily accessible from the lower right-hand corner of the Alpharma website homepage or at http://alpharmawebinar.vetlearn.com/. Topics include disease prevalence, etiology, and epidemiology; disease phases and clinical progression; diagnostic rationale, tools and procedures; and strategies for intervention and control.

Reducing The Cost Of Producing Milk

Kevin TuckAlltech just held its annual International Animal Health and Nutrition Symposium and I was able to attend once again. Discussion dinners are an important part of the program and I attended the dairy discussion.

There I met Kevin Tuck, Global Ruminant Product Manager, who has been with the company for about 20 years. He says that the dairy business outlook is pessimistic right now even though we have a growing population that needs a nutritious dairy product. So, for Alltech, he is seeking input from customers so they can come up with solutions to help them during this challenging time. Kevin has done this on a global basis and says he hears one common denominator from all areas of the world. That is to “reduce the cost of producing a pound or liter of milk.” Another way of putting it is “how can I get more out of my existing feeds.”

You can listen to my interview with Kevin below.

2010 Alltech Symposium Photo Album

Lindner is 63rd Alice in Dairyland

Congratulations to Christine (Lepple) Lindner for being named the 63rd Alice in Dairyland! She was one of six final candidates for the public relations job that carries six decades of Wisconsin agricultural tradition.

“My goal as Alice in Dairyland is to encourage consumers to take action with their dollars in supporting Wisconsin agriculture by buying locally-grown products,” Lindner said. “As the 63rd Alice in Dairyland, I look forward to communicating how our state’s $59 billion agriculture industry embraces innovative technology to enrich our daily lives.”

Christine (Lepple) Lindner, Fall River, was raised on her family’s 80-cow dairy farm near Beaver Dam. She graduated with honors from the University of Wisconsin – Madison in 2006, earning a degree in agricultural journalism. Some of her first-hand experience in marketing and communication stems from serving as the publicity co-chair for the 2009 Wisconsin Farm Technology Days, promoting agriculture education as a Wisconsin State FFA Officer and her internships at Agri-View, Alto Dairy Cooperative, Filament Marketing, Wisconsin State Fair and Fort Dodge Animal Health. Lindner is currently the marketing manager for ANIMART and responsible for the company’s dairy and livestock marketing, communications and public relations initiatives. As part of the selection process she was evaluated on her: public speaking, ability to answer impromptu questions, written communication skills, media interviewing, as well as her passion and involvement in agriculture.

Lindner starts her contract on June 7 and during her year will travel over 40,000 miles and visit more than 400 events, talking to students, civic groups, consumers and media about Wisconsin agriculture. She will kick off June Dairy Month in partnership with the Wisconsin Milk Marketing Board. “Alice” drives an E-85 flex-fuel Chevrolet Tahoe courtesy of the Wisconsin Corn Promotion Board and receives a mink garment from the Kettle Moraine Mink Breeders Association. Courtesy of the Wisconsin Jewelers Association, she uses a 14K gold and platinum brooch and tiara with citrines and amethysts — gems indigenous to Wisconsin.

Other finalists for the position were Christa Behnke, Clintonville; Andrea Bloom, Loyal; Sheri Nelson, East Troy; Katie Reichling, Darlington; and Rochelle Ripp, Lodi.

Source: Wisconsin Department of Agriculture, Trade and Consumer Protection

CWT Weekly Export Report

Cooperatives Working Together (CWT) accepted one bid from Darigold and one bid from Land O’Lakes for export assistance on a total of 108.4 metric tons (239,000 pounds) of Cheddar and Monterey Jack cheese to the Middle East and Asia. The product will be delivered in June and July 2010.

Since CWT reactivated the Export Assistance program on March 18, 2010, it has assisted members in making export sales of cheddar cheese totaling 15,652 metric tons (34.5 million pounds) to 17 countries on four continents.

The Export Assistance program was reactivated when economic analysis indicated that sizeable cheddar cheese inventories overhanging the market are hampering a recovery in producer milk prices. Assisting CWT members in exporting American-type cheeses provides the most immediate way to positively impact producer milk prices in both the short-term and the long-term.

CWT will pay export bonuses to the bidders only when delivery of the product is verified by the submission of the required documentation.

Source: CWT

Calif. Family Farms Debuts

California Milk Advisory Board (CMAB) has introduced their new “Family Farms” advertising campaign. Get to know nine real California dairy farmers who shared their stories in 30-second commercials.

Each commercial features an actual dairy family telling their story, in their own words. “We want to help consumers put the face on the farmer responsible for the dairy foods they enjoy. There’s a family dairy farmer and personal story that comes with every glass of milk, piece of cheese, scoop of ice cream and pat of butter you purchase. These are fascinating people once you get to know them,” said Michael Freeman, the CMAB’s Vice President of Advertising.

The “Family Farms” commercials along with the Real California Dairy Families documentary series, demonstrate the deep heritage and diversity behind the state’s dairy industry – an industry responsible for producing more than 41 billion pounds of milk and creating approximately 435,000 jobs each year.

“Dairy farming is a vital, important part of California that is made up of people, families and generations of history – not unfeeling corporations,” said Freeman. “In California, 99 percent of our dairies are family farms. This heritage comes through in the care they take with their animals and in preserving the family farm for future generations. You can sense the real, personal connection that is made with each family when you view these commercials.”

Source: California Milk Advisory Board


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