Cheese, six different delicious types, will be the showcase of Domino’s Pizza newest addition to its line-up.
The Wisconsin 6 Cheese is the first extension to the American Legends specialty pizza line, which showcases iconic tastes from across the country. The pie features tomato sauce and a blend of six cheeses: mozzarella, feta, provolone, cheddar, parmesan and asiago, according to a company statement.
As with last fall’s pizza overhaul, the new product also will usher in new TV spots. The national advertising campaign, which began Oct. 13, aims to show consumers the true source of the 100 percent real cheeses used on all Domino’s Pizza products.
Shot on location in Blanchardville, Wis., the campaign focuses on the source of Domino’s cheese – America’s dairy farms. In the spots, real consumers thinking they are attending a focus group are shocked when the “office building” walls collapse, revealing they are actually in the middle of a dairy farm. The campaign will include a social media component and an interactive site called “Behind the Pizza.
McIntyre said the introduction of the Wisconsin 6 Cheese pizza is focused on two things: First, the company wanted to add to its popular American Legends line of premium pizzas. Second, the product is being launched as part of Domino’s partnership with Dairy Management Inc., the association that represents America’s dairy farmers.
“This is one way that we can support dairy farms across the country: by selling a pizza featuring an abundance of their products,” he said. “We think that’s a good thing.”
Source: Pizza Marketplace.com
Photo Source: The Washington Post – Photo provided by Domino’s Pizza Inc. (AP Photo/Domino’s Pizza Inc.) NO SALES (AP)