Merial has launched a new website as part of their “Best in Class” initiative, a campaign focused on providing dairies access to valuable information and educational tools.
“Through ‘Best in Class,’ we hope to be able to partner with dairies – small to large – to promote the importance and value of education and how it can significantly impact productivity, profitability and milk quality,” says Steve Vandeberg, Director, Cattle Endectocides, Merial. “We believe milk quality begins with well-trained milking staff, and our goal is to see workers expand their knowledge base, implement what they have learned and witness firsthand the dramatic difference that even the smallest of changes can make. It’s truly a win-win-win for everyone involved.”
The creation of the “Best in Class” program by Merial stemmed from the company’s commitment to the dairy industry and an identified need in the industry – a need to put information into action through a practical, user-friendly and cost-effective training program. This program will leverage all of the research and data that exists to help dairies function more efficiently. While there are a number of sites that offer information, few provide training that can be monitored and measured, and ways to integrate training with real-life implementation of strategies and protocols.
In addition to training modules, the website offers: the option of creating a personalized site for a dairy, complete with a unique and secure URL, which allows managers to track and monitor worker training progress and performance; online quizzes to test worker knowledge on a broad range of topics; access to reference papers from third-party sources; instructional videos demonstrating proper milking techniques; and materials in both English and Spanish.
During the next year, Merial will introduce additional elements of the “Best of Class” initiative, all with a focus on education and enhancing productivity, profitability and milk quality. In support of the dairy industry, Merial has also partnered with the National Mastitis Council (NMC) and Hoard’s Dairyman to sponsor the 2011 National Dairy Quality Awards.
Source: Merial
Listen to an interview with Merial’s Dr. Frank Hurtig about the Best in Class campaign here: Dr. Frank Hurtig
3 Comments on “Merial Launches 'Best in Class' Site”
Excellent……..CONGRATULATIONS!
Excellent……..CONGRATULATIONS!
Excellent……..CONGRATULATIONS!