The Dairy Calf and Heifer Association (DCHA) has announced a strategically refocus of the association’s priorities and industry role.
DCHA will be redefining the information and services provided to its members to ensure relevant and progressive training and educational resources are available. These changes will help to further advance the profitability, health and performance of young dairy animals, as well as the profitability potential of its members operations.
Additionally, the organization will seek to modernize its professional image and reputation across the industry, working closely with allied industry and research-focused entities to help drive product and service developments that will improve the livelihood of calf and heifer raising operations.
Realigning association operations with an industry partner that has a deep focus on the dairy industry is the first step DCHA has taken towards accomplishing its goals. In the upcoming months, programs and services will be carefully reviewed and enhanced as appropriate. Concentrated efforts will be placed on an industry-leading conference agenda for the 2014 DCHA Annual Conference, to be held April 1-3, 2014 in Green Bay, Wis.