Sorrento to be Rebranded

News EditorCompany Announcement

Sorrento Cheese will be rebranded under the Galbani brand, a worldwide brand that has owned the local business since the 1990s.

Sorrento officials stressed that the elimination of the Sorrento brand name will not lead to other changes at the company’s Buffalo, N.Y. factory.

The Buffalo factory is the largest ricotta cheese plant in North America, producing 75 million pounds of ricotta each year. The plant also produces about 68 million pounds of mozzarella cheese annually. The plant’s cheese-making processes consume about 2 million pounds of milk a day, enough to fill about 45 milk trucks, company officials said.

While the Sorrento products will be rebranded and sold under the Galbani name, the cheeses will continue to be produced using the same recipes, company officials said. And Groupe Lactalis said its Lactalis Retail Dairy division will continue to be based at the Buffalo plant.

Source: The Buffalo News