Posted: February 6, 2012 at 8:08 pm
By News Editor
The New York Giants were the winners of the Super Bowl title, and wide receiver, Hakeem Nicks is the winner of a milk mustache! He reminds us all, “it’s just not breakfast without milk.” Did you power up with milk this morning?
“Nice Finish. Victory tastes sweet, but training for next year starts at breakfast the next morning. So, fuel up to play 60. And remember, it’s just not breakfast without milk.”
Posted: February 2, 2012 at 1:21 pm
By News Editor
It’s a battle between Wes Welker, of the New England Patriots and Hakeem Nicks, of the New York Giants! Which team do you think will win the Super Bowl?
“This Sunday, we’re pouring it on. The biggest game of our lives deserves the best breakfast. Milk’s got the nutrients we need to start our day off right, and to fuel up to play 60. But sharing the trophy? That’s another story.”
Posted: October 24, 2011 at 11:18 am
By News Editor
Love lattes? So does Maggie Gyllenhaal. She’s the newest got milk? mustache celebrity, and she wants you to re-think your coffee!
The ad reads: “Ooh La Latte. Start your day with something delicious and nutritious. Surprise. The milk in your morning latte provides essential nutrients most of us are missing. “C’est magnifique!”
Calling all cheerleaders! Is your squad strong|R than the rest? Enter “The Be Strong” contest by showing how refueling with lowfat chocolate milk has helped you and your squad Be Strong!
Open to established cheerleading squads of accredited schools and organized cheerleading gyms whose members are legal residents of the 50 U.S. and DC, between the ages of 12 and 18 and Squad is lead by an academic or athletic leader who is at least 18 years of age or older. Contest begins 8/30/11 at 12:00:00 AM ET and ends 10/12/11 at 11:59:59 PM ET.
Posted: October 5, 2011 at 11:20 am
By News Editor
The folks at got milk? have the perfect solution for parents who want to have a healthy Halloween treat – chocolate milk! What do you think – is chocolate milk a good Halloween treat?
“Your Trick. Their Treat.
THIS YEAR, MILK IS DRESSING UP AS THE PERFECT HALLOWEEN TREAT: CHOCOLATE MILK.
Its nine essential nutrients make it delicious and nutritious. Scare some up and make it your official drink of Halloween.”
Actor Harrison Ford is the newest got milk? celebrity!
The new add reads: “Action! 9 out of 10 Americans aren’t getting essential nutrients we need. That’s a serious gap. But just one more serving of nutrient-rich milk a day for you and your family can help fill it. So here’s the direction: Pour one more.”
Angie Harmon is back with a second got milk? ad. The new ad copy states: “Crowd pleaser. My favorite fans always want to do what I’m doing. So when it comes to getting essential nutrients, I set the example by pouring one more serving of milk a day. One more for me. One more for them. There, everybody’s happy.
Check out behind the scenes footage here:
Angie Harmon is an American fashion model and television/film actress. Raised by two parents in the modeling industry, Harmon became the cover girl for Seventeen magazine after winning a modeling contest. Throughout the 1990s, Harmon pursued her modeling career traveling to Europe where she posed for famous fashion designers such as Giorgio Armani and Ralph Lauren and appeared on the covers of ELLE, Cosmopolitan and Esquire magazines.
Posted: February 10, 2011 at 11:52 am
By Cindy Zimmerman
A friend of mine sent me this hilarious “Got Milk” video about how milk can help relieve symptoms of pre-menstrual syndrome. It is at least four years old and appears to be a legit commercial produced by the dairy campaign at one time, but it’s not really clear if it ever actually aired on television.
PMS is often the butt of female jokes, but it really is no laughing matter for women who suffer from it. The premise that calcium can help relieve PMS symptoms is actually true, according to many websites devoted to the topic. For example, according to pmsingblog.com, “Symptoms of premenstrual syndrome can debilitate some women, but there is clear evidence that calcium may help naturally relieving PMS.”
The American Journal of Obstetrics and Gynecology published a great study, describing the ability of the calcium to help naturally relieving PMS. According to the results of a study, more than a thousand women took 1,200 milligrams of calcium for three month, and it helped them ease PMS symptoms, significantly decreasing them by half. According to some other researches, women suffering from heavy PMS symptoms usually have problems with calcium metabolism, and that is the main source of their symptoms. When it comes to the symptoms of premenstrual syndrome, calcium appears to be an essential mineral.
Posted: February 7, 2011 at 7:51 pm
By News Editor
Congratulations to the Green Bay Packers on winning the big game! Quarterback Aaron Rodgers celebrated his win with his very own milk mustache ad!
The ad reads: “Game-winning pass. Ever since I was a kid, my mom and coach taught me that to play my best, I need to fuel up to play 60. And one of the best ways to do that is with milk. Even now that I’m a Super Bowl champion, milk’s still part of my game plane. Make it part of yours.”
Posted: February 4, 2011 at 12:23 pm
By News Editor
The Super Bowl is only a few days away, and that means it’s time once more for the annual Milk Mustache ad – NFL football edition!
This year’s ad features Pittsburgh Steeler Hines Ward and Green Bay Packer Aaron Rodgers.
The ad reads: “Fuel Up. Game On. Since we both train hard, eat right and drink milk, we’re both fueled up to play the most important 60 minutes of our careers. But there can only be one Super Bowl champion.”
Posted: October 21, 2010 at 3:11 pm
By News Editor
Does your school coach encourage you to include chocolate milk in your post-workout? Nominate them today for the chance to win a $1,000 grant!
Lowfat chocolate milk can help rebuild, replenish and rehydrate your body after a strenuous practice or game. Does your coach make chocolate milk part of your team’s winning game plan? If so, nominate him/her for a chance to win one of ten $1,000 Refuel Grants between August 11th and November 1st.
If you’re coach is selected, your school will win a Refuel Rally that includes a check presentation and some serious chocolate milk sampling!
Posted: September 13, 2010 at 5:57 pm
By News Editor
Do you or your school have questions about chocolate milk? Be sure to check out this new site: Milk Delivers to learn more about the nutritional value of chocolate milk in your family’s diet and on the school lunch line.
Milk Delivers is part of The Milk Processor Education Program (MilkPEP). MilkPEP is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption.
MilkPEP works with the trade (retail, schools, foodservice, and vending) to create new business opportunities for milk through channel expansion. This website offers programs, information, and resources for these trade channels.
MilkPEP also reaches consumers through the National got milk? Milk Mustache Marketing Campaign. For more information on the consumer campaign, visit whymilk.com and bodybymilk.com.
Posted: August 14, 2010 at 10:14 am
By News Editor
Finished your work-out? Make sure to grab a glass of lowfat chocolate milk, the “natural” way to help you refuel and replenish your body after strenuous exercise. The “Refuel America” program aims to educate Americans that no matter what sport they play, lowfat chocolate milk is an easy, effective and cost-efficient way to refuel the body after a tough workout.
Eight-time speed skating medalist Apolo Anton Ohno and USA Basketball Men’s National Team member Chris Bosh are the latest celebrities to don a Milk Mustache and join some of America’s most-loved and top-performing athletes to announce a new campaign highlighting the importance of the two-hour recovery window after they have left the court, training and locker rooms.
Refueling after exercise, especially during the two-hour recovery window, is key in helping the body recover and prepare for the next workout or competition. And, when it comes to recovery, lowfat chocolate milk offers post-exercise benefits. It includes the right mix of protein and carbohydrates to repair and refuel exhausted muscles, plus fluids and electrolytes to rehydrate and help replenish what’s lost in sweat. With nine essential nutrients, milk contains key vitamins and minerals your body needs every day.
“The trainers, coaches and athletes that I work with agree that the two hours after exercise is a crucial part of training to help your body recover and refuel,” said speed skating superstar Apolo Ohno. “My races are often right after one another, so recovery is essential. I grab a lowfat chocolate milk to help me get fuel and nutrients back into my body quickly to help me refuel for the next race.”
USA Basketball Men’s National Team member Chris Bosh also is letting fans know that chocolate milk helps keep him at the top of his game. “Lowfat chocolate milk is an important part of my recovery plan – plus it tastes great,” he said. “I’m excited to be part of this important campaign to help teach athletes the importance of fitness and nutrition, and how drinking chocolate milk can help them refuel after exercise.”
Chocolate milk is making star appearances in locker rooms around the country as more athletes and top level coaches discover the benefits of refueling with chocolate milk after training. Experts agree that the two-hour window after exercise is an important, yet often neglected, part of a fitness routine. Active bodies need the right mix of nutrients and fluids to properly recover and get back in the game.
“What’s so great about lowfat chocolate milk is that it delivers the things the body really needs to recover – like carbs, high-quality protein, fluids and electrolytes – with the bonus of other nutrients like bone-strengthening vitamin D and calcium, all in a great-tasting, affordable drink that’s probably already in your refrigerator,” said nationally-recognized certified sports dietitian Tara Gidus, RD, who works with some of the nation’s top athletes.
A growing body of research supports chocolate milk’s recovery benefits. Most recently, a series of four studies presented at the American College of Sports Medicine suggests that drinking lowfat or fat free chocolate milk after exercise can help the body retain, replenish and rebuild muscle to help your body refuel and could even help prepare muscles to perform better in a subsequent bout of exercise.
To educate teen athletes on the role of chocolate milk in refueling their bodies after exercise and reward them for choosing milk, teens can join the “Refuel & Reward” program which provides them with a “virtual personal trainer” via their mobile devices. By texting REFUEL to 80800, teens will receive tips from world-class athletes and opportunities to win cool prizes including autographed gear.
The new program will provide school coaches with information and materials to help educate their teams about the benefits of post-exercise nutrition. Coaches, teachers, students and parents can nominate secondary schools that refuel their athletes with chocolate milk for a chance to receive one of ten $1,000 Refuel Grants to help them further efforts to teach the benefits of exercise and nutrition.
Source: National Milk Mustache “got milk?”(R) Campaign http://www.whymilk.com/
Have you every dreamed of starring in a “got milk?®” ad? Then, this is your chance! Grab your camera and your family, and submit a photo that represents the perfect Nabisco Cookie and milk moment to be featured in your very own “got milk?®” ad!
There is nothing quite like the time-honored pairing of Oreo Cookies and milk or as iconic as the National Milk Mustache “got milk?” campaign, so Nabisco Cookies and milk have joined together to give one lucky family a starring role in their very own milk mustache ad.
Now through July 15, 2010, fans can visit the Facebook page to submit a photo and caption that represent the perfect Nabisco Cookie and milk moment. The winner’s family will participate in a professional photo shoot for the ad. The ad will appear in Kraft’s Food & Family magazine in 2010.
Photo entries must include any Nabisco Cookie product and a glass of milk, no more than one glass per person in the photo. Once submitted, the photos will become part of the Nabisco Cookies & got milk? Family Photo Album on the Facebook page. There, visitors and fans can view Nabisco Cookies and milk moments from families across the country.
The Nabisco family of cookies includes family favorites like Oreo, Chips Ahoy!, Nutter Butter, Fig Newtons and Nilla Wafers. When pairing Nabisco Cookies with a glass of low fat milk, families enjoy a great-tasting snack, along with the added benefit of nine essential nutrients in milk that everyone needs. And dunking an Oreo into a cold glass of milk creates a special family moment that brings everyone together.
Milk can help you Shine, Replenish and Build. But, drinking milk can also help you make a difference. The folks at Body By Milk have partnered with Shawn Johnson, Deron Williams and Albert Pujols for a unique contest – the winning celeb will have the chance to implement a community project that is special to them.
Shine: Create a place to inspire kids to learn
Replenish: Build a safe place where kids can be active
Build: Give the gift of a home to a family in need
I admit to being a St. Louis Cardinals baseball fan. Not a fanatic but a fan. Albert Pujols has been one of my favorite players in recent history and I’m glad to see him wearing the mustache.
They may represent completely different sports, but when it comes to the health and fitness of America’s youth, these athletes play on the same team. Today, MVP baseball slugger Albert Pujols joins fellow Milk Mustache athletes, NBA All-Star and Utah Jazz point guard Deron Williams and gold medal gymnast Shawn Johnson, as part of the Milk Mustache “Dream Team” to inspire teens to “Drink Milk for a Change.” They know that drinking milk can help make a difference – for their bodies and now through a special community service opportunity in their world.
Lowfat milk has nine essential nutrients, including calcium and vitamin D for strong bones and protein for lean muscle. Studies suggest being active, eating right and drinking three glasses of fat free or lowfat milk each day may help maintain a healthy weight.
Pujols ad, which reads, “Want muscle? got milk?” reinforces the importance of milk’s high quality protein. Along with regular exercise, protein can help build and maintain lean muscle – essential for athletes like Pujols to perform their best on the field.
“For me, I drink lowfat chocolate milk after a long day on the field,” said Pujols, who was on hand to unveil his new ad at the St. Louis Cardinals spring training facility in Jupiter, Fla. “It’s a natural source of protein plus it has carbs so it helps me rebuild and refuel my tired muscles after being active. It’s an important part of my recovery routine to get ready for the next nine innings, season after season.”
Her ad “The taste of fame” reads: “Center stage, silver screen, joyful new mom. How do I keep this show on the road? Milk. Its wholesome goodness helps make my family strong at every stage. Talk about a powerful performance.”
With her high-powered soulful style, 28-year-old Jennifer Hudson has already achieved feats that are reserved for most young signers’ dreams. The former “American Idol” contestant nabbed a much-deserved Academy Award for her unforgettable role as “Effie” in the 2006 movie adaptation of the Broadway musical “Dreamgirls” and went on to appear in the 2008 summer box office hit “Sex in the City.” Hudson’s next film will be “Winnie,” based on the life of Winnie Mandela which she will shoot in South Africa this summer.
Jennifer has won numerous awards, including a Grammy for her self-titled debut album, which spawned the hit single “Spotlight.” Her second album will be released in May 2010.
In August 2009, Jennifer started signing a new tune – lullabies – after giving birth to her son David Daniel Otunga Jr., with fiancé David Otunga.
Posted: February 8, 2010 at 9:12 pm
By News Editor
Last night may have been the Super Bowl, but it was also the showdown for the Milk Mustache football celebrity. And the winner is New Orleans Saint Reggie Bush!
After an impressive showdown in Miami, Reggie Bush showed he has what it takes to win big. Not only does he have an impressive new ring to show off but also his own Milk Mustache. The 13th annual winning football Milk Mustache ad runs in USA Today on Monday, February 8.
The famed running back is the latest superstar athlete to join the Body By Milk campaign created to encourage teens to drink three glasses of lowfat or fat free milk, eat right and exercise to help look and feel their best. Past Body By Milk football stars include Kurt Warner, Ben Roethlisberger and Michael Strahan.
Bush’s ad copy reads, “It’s mine. And nothing can take it away from me. Milk helped me fuel up to play 60. And it’s got nutrients I need to refuel after the Super Bowl. So down the milk, and play for keeps.”
Source: Milk Processor Education Program (MilkPEP)
Posted: January 19, 2010 at 4:48 pm
By Amanda Nolz
Have you seen those cool commercials for the new campaign, Fuel Up to Play 60, where football players are running and playing with school kids? They are aimed to get kids moving and staying fueled for play with a healthy, balanced diet. Wisconsin Ag Connection just released an article about this program. Check it out.
The U.S. Department of Agriculture (USDA) has joined a campaign to fight and defeat childhood obesity in cooperation with the NFL, National Dairy Council, multiple health organizations and several major corporations. The campaign, known as Fuel Up to Play 60, is funded with an initial private sector financial commitment of $250 million over five years by America’s Dairy Farmers. Funding is expected to grow as government, business, communities and families join this effort to improve nutrient-rich food choices and achieve 60 minutes of physical activity each day among children. More than 58,000, or 60 percent, of the nation’s 96,000 private and public schools are currently enrolled in Fuel Up to Play 60.
The new program will give away hundreds of thousands of gallons of milk – the equivalent of more than three million servings – to help raise awareness of the important role milk plays in building strong families. Events are scheduled from coast-to-coast to give out the gallons and families can register to win a year’s free supply of milk.
The “Great Gallon Give” will also make it possible to help families in need by passing a virtual gallon of milk to friends on Facebook. For every virtual gallon passed, $1 will go to Feeding America, up to $100,000. Feeding America is the country’s largest network of food banks that serves more than 25 million people facing hunger in this country. In addition, milk processors will be donating thousands of real gallons of milk to local food banks in the Feeding America network.
“We want to salute moms for all they do to help build strong families,” said Vivien Godfrey, CEO of the Milk Processor Education Program. “When you sit down to a meal together, you’re doing something good for your family. When you set the table with milk, you are providing your family with one of the most nourishing choices possible.”
Visit the website to find out if the Great Gallon Give is coming to your town. Local events are planned for 20 markets from coast-to-coast. In total, more than 200,000 gallons of milk will be distributed. While there, you can register for a chance to win a year’s worth of free milk. The first 125,000 people to enter the contest will receive a downloadable coupon for free milk with purchase.
Have you seen those cool commercials for the new campaign, Fuel Up to Play 60, where football players are running and playing with school kids? They are aimed to get kids moving and staying fueled for play with a healthy, balanced diet. Wisconsin Ag Connection just 
The