World Dairy Diary

Hudson Lastest to Wear Milk Mustache

Jennifer Hudson is the newest milk mustache wearing celeb. Check out behind the scenes video and photos here.

Her ad “The taste of fame” reads: “Center stage, silver screen, joyful new mom. How do I keep this show on the road? Milk. Its wholesome goodness helps make my family strong at every stage. Talk about a powerful performance.”

With her high-powered soulful style, 28-year-old Jennifer Hudson has already achieved feats that are reserved for most young signers’ dreams. The former “American Idol” contestant nabbed a much-deserved Academy Award for her unforgettable role as “Effie” in the 2006 movie adaptation of the Broadway musical “Dreamgirls” and went on to appear in the 2008 summer box office hit “Sex in the City.” Hudson’s next film will be “Winnie,” based on the life of Winnie Mandela which she will shoot in South Africa this summer.

Jennifer has won numerous awards, including a Grammy for her self-titled debut album, which spawned the hit single “Spotlight.” Her second album will be released in May 2010.

In August 2009, Jennifer started signing a new tune – lullabies – after giving birth to her son David Daniel Otunga Jr., with fiancĂ© David Otunga.

Source: Why Milk?

Reggie Bush Wins Milk Mustache Showdown

Last night may have been the Super Bowl, but it was also the showdown for the Milk Mustache football celebrity. And the winner is New Orleans Saint Reggie Bush!

After an impressive showdown in Miami, Reggie Bush showed he has what it takes to win big. Not only does he have an impressive new ring to show off but also his own Milk Mustache. The 13th annual winning football Milk Mustache ad runs in USA Today on Monday, February 8.

The famed running back is the latest superstar athlete to join the Body By Milk campaign created to encourage teens to drink three glasses of lowfat or fat free milk, eat right and exercise to help look and feel their best. Past Body By Milk football stars include Kurt Warner, Ben Roethlisberger and Michael Strahan.

Bush’s ad copy reads, “It’s mine. And nothing can take it away from me. Milk helped me fuel up to play 60. And it’s got nutrients I need to refuel after the Super Bowl. So down the milk, and play for keeps.”

Source: Milk Processor Education Program (MilkPEP)

USDA Joins National Dairy Council, NFL in Promotion

FUTP60_button Have you seen those cool commercials for the new campaign, Fuel Up to Play 60, where football players are running and playing with school kids? They are aimed to get kids moving and staying fueled for play with a healthy, balanced diet. Wisconsin Ag Connection just released an article about this program. Check it out.

The U.S. Department of Agriculture (USDA) has joined a campaign to fight and defeat childhood obesity in cooperation with the NFL, National Dairy Council, multiple health organizations and several major corporations. The campaign, known as Fuel Up to Play 60, is funded with an initial private sector financial commitment of $250 million over five years by America’s Dairy Farmers. Funding is expected to grow as government, business, communities and families join this effort to improve nutrient-rich food choices and achieve 60 minutes of physical activity each day among children. More than 58,000, or 60 percent, of the nation’s 96,000 private and public schools are currently enrolled in Fuel Up to Play 60.

MilkPEP Launches “Give a Gallon” Campaign

rebecca_romijnThe Milk Processor Education Program (MilkPEP) has launched a new initiative called the “Great Gallon Give” with the help of actress and mom Rebecca Romijn, who is appearing in her second milk mustache ad – this time with her twin daughters.

The new program will give away hundreds of thousands of gallons of milk – the equivalent of more than three million servings – to help raise awareness of the important role milk plays in building strong families. Events are scheduled from coast-to-coast to give out the gallons and families can register to win a year’s free supply of milk.

The “Great Gallon Give” will also make it possible to help families in need by passing a virtual gallon of milk to friends on Facebook. For every virtual gallon passed, $1 will go to Feeding America, up to $100,000. Feeding America is the country’s largest network of food banks that serves more than 25 million people facing hunger in this country. In addition, milk processors will be donating thousands of real gallons of milk to local food banks in the Feeding America network.

“We want to salute moms for all they do to help build strong families,” said Vivien Godfrey, CEO of the Milk Processor Education Program. “When you sit down to a meal together, you’re doing something good for your family. When you set the table with milk, you are providing your family with one of the most nourishing choices possible.”

Visit the website to find out if the Great Gallon Give is coming to your town. Local events are planned for 20 markets from coast-to-coast. In total, more than 200,000 gallons of milk will be distributed. While there, you can register for a chance to win a year’s worth of free milk. The first 125,000 people to enter the contest will receive a downloadable coupon for free milk with purchase.

Source: Milk Processor Education Program

Largest Cup of Hot Chocolate

From the AP: The American Dairy Association & Dairy Council unveiled a 487-gallon mug of hot chocolate Wednesday in New York City. Officials say they think it’s the world’s largest.

Be sure to make your hot chocolate with milk this winter – it’s the best way to enjoy this warm treat! Here is a video of the story from YouTube:

Raise Your Hand For Chocolate Milk

raise-your-hand-for-chocolate-milk Some schools and activist groups are looking to remove lowfat chocolate milk from cafeterias, but this actually could do more nutritional harm than good, says a new effort, Raise Your Hand For Chocolate Milk! Chocolate milk is the most popular milk choice in schools and kids will drink less milk (and get fewer nutrients) if it’s taken away. This website is working to educate schools and families about the importance of milk in the diet. Here are the five listed reasons why milk rocks! This campaign is being sponsored by the National Dairy Council and Got Milk? I’m raising my hand for chocolate milk! Are you?

1. Milk provides nutrients essential for good health and kids will drink more when it’s flavored.

2. Flavored milk contains the same nine essential nutrients as white milk and is a healthful alternative to soft drinks.

3. Drinking lowfat or fat free white or flavored milk helps kids get the 3 daily servings of milk recommended by the Dietary Guidelines for Americans, and provides three of the five “nutrients of concern” that children do not get enough of – calcium, potassium and magnesium as well as vitamin D.

4. Children who drink flavored milk meet more of their nutrient needs; do not consume more added sugar, fat or calories; and are not heavier than non-milk drinkers.

5. Lowfat chocolate milk is the most popular milk choice in schools and kids drink less milk (and get fewer nutrients) if it’s taken away.

Raise Your Hand for Chocolate Milk!

Who loves chocolate milk? Raise your hands!

Did you know that chocolate milk is a healthy and delicious drink filled with nine essential nutrients, including calcium? Did you also know that lowfat chocolate milk is the most popular milk choice in schools? This power drink needs you to stand up and sign the “Raise Your Hand For Chocolate Milk” petition to help ensure it stays on school menus nationwide! (Just enter your state on the widget to the right and click “Sign the Petition”)

You can also help spread the message with social networking tools available on the campaign’s website – get those hands in the air and help save chocolate milk!

In attempts to improve the nutritional quality of school meals, some schools and lunch advocates are calling for a change that many health professionals agree could cause more harm than good when it comes to children’s health: removing lowfat chocolate milk from the lunch line.

The nation’s leading health and nutrition organizations recognize the valuable role that milk, including lowfat flavored milk, can play in meeting daily nutrient needs. The nation’s milk processors (through the Milk Processor Education Program) and dairy farmers (through the National Dairy Council) have teamed up to provide the latest facts and science on Chocolate Milk’s role in children’s diets.

Source: Raise Your Hand for Chocolate Milk!

The Battle For Milkquarious

MilkquariousThe Got Milk folks and milk loving rock star White Gold are about to introduce “The Battle for Milkquarious” which debuts on October 5.

Here’s a YouTube video which features “White Gold and Strawberry Summers make some sweet, sweet music… until the milk runs out.”