Posted: September 5, 2008 at 4:13 pm
By News Editor
Baskin-Robbins is joining in on the 2008 presidential election with two new flavors you can vote on! Straight Talk Crunch or Whirl of Change - which is your “flavorite”? Vote today!
Baskin-Robbins said in a press release: “Beginning Sept. 3, Americans can vote for their “flavorite” candidate in any Baskin-Robbins store nationwide or online. Flavor polls will close midnight, Oct. 20. Votes will be tallied and the winner of Flavor Debate ‘08 will be announced on Oct. 21, possibly providing a taste for which candidate Americans will choose as the next president of the United States in November.”
The flavor that represents McCain, is Straight Talk Crunch, whose ingredients include caramel ribbon, chocolate pieces, candy red states, and crunchy mixed nuts swirled into white chocolate ice cream, Baskin-Robbins said.
The Obama flavor is Whirl of Change, which includes peanut-nougat ice cream whirled with chunks of chocolate-covered peanut brittle and a caramel ribbon, the chain said.
Posted: August 25, 2008 at 8:26 pm
By News Editor
Have you voted yet for your favorite “What Would You Do for a Klondike Bar?” video? You only have until August 30!
The company has whittled down the field of entries in its video contest from more than 500 entries to four finalists. And it’s asking the public for help to choose the ultimate winner.
The finalists are Gregory Carroll of Los Angeles, Joel Levinson of Los Angeles, Jayson Wall of Nashville, TN, and Oren Brimer of New York.
The grand-prize winner will receive $100,000 and a trip for two to receive advice on creating digital short films with Andy Samberg, Akiva Schaffer and Jorma Taccone of “Saturday Night Live.” Voters also have a shot at winning $25,000.
In all, 123,754 votes were cast for the best videos and the site received more than 319,000 visitors during the three-month contest, Unilever said.
Posted: August 6, 2008 at 6:47 pm
By News Editor
Country music star, Trisha Yearwood is the latest celeb to wear the popular got milk? mustache. The ad premiered on August 5 in several magazines.
A graduate of Belmont University in Nashville, Yearwood has performed at the Academy Awards, the Olympics and the Library of Congress. She sang with Luciano Pavarotti, one of world’s most famous vocal performers, in the summer of 1998 at his benefit for Liberian children. Yearwood received a 2008 Grammy nomination for Best Female Country Vocal Performance for “Heaven, Heartache And the Power of Love” and was named one of Redbook’s “Women of the Year” (2005). Yearwood was inducted into the Grand Ole Opry in 1999.
Yearwood’s songs have appeared in numerous feature films most notably “Con Air” which featured her Grammy award winning song “How Do I Live”. Yearwood also has appeared on “Doctor Quinn Medicine Woman” and has won kudos for her recurring role on the TV series “JAG.”
Along with her singing and acting career, Yearwood released her first cookbook, “Georgia Cooking in an Oklahoma Kitchen” in April 2008 which she co-wrote with her mom and sister.
Yearwood lives with her husband, fellow country singer Garth Brooks in Oklahoma.
Posted: July 26, 2008 at 3:31 pm
By News Editor
There’s been a real explosion in the media lately about social media, and the dairy industry is no exception. Many agriculture-based companies are starting to take online blogs, networking sites and video sharing seriously. This article was recently published in Progressive Dairy, and is well worth your time to read, as well as this video that is featured in the article - check it out!
In 2006, University of Georgia student Cameron Prince used the website “Facebook.com” to unite agricultural college students like himself. Using one of Facebook’s applications, Prince created a group and titled it, “And He Takes the Tractor Another Round!” He based the title on the country-western song, “Amarillo Sky” by Jason Aldean. He says, “I created the group to serve as a forum for people to discuss their passion for agriculture.”
Prince originally invited about 80 of his “Facebook friends” to join the group, and encouraged them to spread the word. Today, Prince’s group has more than 20,000 members, displays almost 5,000 photos and features as many as 80 user videos.
What is Facebook?
Lost in some of the lingo? Here’s a brief overview of the popular online phenomenon. According to the makers of the free networking website, Facebook is “a social utility that helps people communicate more efficiently with their friends, family and co-workers.” Harvard students Mark Zuckerburg, Dustin Moskovitz and Chris Hughes founded Facebook in February 2004. Although originally used by college students, Facebook today invites anyone with a valid e-mail address to join. New members create an account and select a network(s), which can include a city, a school (high school or college/university), a workplace, a region or all of the above. Users connect with each other and build a list of contacts by using the application, “Add As a Friend.”
Facebook provides a number of other applications that allow users to upload and share photos and videos, to post links or notes and to participate in an online marketplace, where they are able to buy and sell items ranging from used textbooks to apartment leases. Users can also join or create a “group,” which share common interests or shared ideas. One of the more popular groups, “The Largest Facebook Group Ever,” has more than one million members. Group topics range from political views to napping and just about everything in between. Within these groups, users are able to post items and to connect with new people.
The relevance for producers
Although this website is not likely to become the homepage for some of the older generation of dairy producers, Facebook holds a multitude of opportunities for young producers already interested in the website and its many features. Producers can use Facebook to connect with other producers and promote the dairy industry.
(more…)
Posted: July 24, 2008 at 8:26 pm
By News Editor
Every once and a while there’s a marketing campaign that makes me smile, and this is one. Creative advertising at its finest! Check out Oreo’s newest - “it’s milk’s favorite cookie”!
Posted: July 22, 2008 at 5:30 pm
By News Editor
As experts in the agricultural industry, we know better than most how the food we eat each day made it to our plate. For those who don’t have a knowledge of agriculture, there is a new show on the Food Network called “How’d That Get On My Plate?” One recent episode featured milk being made into mint chocolate chip ice cream in Modesto, Calif., string cheese in Wisconsin and chocolate in Chicago. Click here for a schedule of repeats of this episode! The host of the show, Sunny Anderson, also has posted photos of the places she visits with informative captions - including the dairy farm she was on. Check it out!
Posted: July 18, 2008 at 4:48 pm
By News Editor
The got milk? folks unveiled a new print ad in this week’s Sports Illustrated that features ten American athletes that will compete in the upcoming Beijing Summer Olympics.
The print ad is all about paying tribute to 10 of America’s Olympic hopefuls. And milk, too, of course. As part of its homage to the Games, “Got Milk?” also will unveil an Olympic component on their website.
Olympians pictured in the two-page ad range from swimmers Maritza Correia and Ryan Lochte to gymnasts Paul and Morgan Hamm to soccer players Sasha Kljestan and Leslie Osborne. Also among those who made the “Got Milk?” Olympic cut is Cat Osterman, the assistant softball coach at DePaul University who is part of the U.S. Olympic softball team.
“Looking for gold? Don’t forget the white.”
Posted: July 11, 2008 at 6:01 pm
By News Editor
Dairy UK, an organization that has brought together dairy processors, farming representatives, co-ops and bottle milk buyers in the UK, has launched ‘Proud of Dairy.’ The campaign’s goals include making the government, media and the public proud of the British dairy sector.
Over 75,000 people work in the dairy industry, including farmers, milk processors, milkmen and retailers and they contribute £8 billion to the economy each year.
Director general of Dairy UK, Jim Begg, said:“An enormous effort is made at every stage of the dairy supply chain to ensure that consumers are end up with a huge choice of high quality, nutritious dairy foods.
“From farmers and processors on to distribution, the dairy industry is making big strides to reduce the environmental impact of milk, innovate and respond to consumer trends.
“It means that there are more natural, tasty dairy products on offer now than ever before. These are just some of the reasons that we’re Proud of Dairy.”
Posted: July 9, 2008 at 6:28 pm
By News Editor
The sights in Times Square in New York City can be unique, unusual or interesting. This Fourth of July weekend one sight was all three - a one ton block of cheddar cheese sculpted into a depiction of the Declaration of Independence. The sculpture was sponsored by Cheez-It as a way to celebrate the Fourth.
“It’s very patriotic, using the signing of the Declaration of Independence, bringing Americans together for the Fourth,” said Troy Landwehr, who carved the sculpture for cracker company Cheez-It. He worked eight hours a day for a week in a 40-degree cooler carving the block of Wisconsin cheddar.
“The cheddar has been pasteurized and will not melt,” Landwehr said. “What I spray on it is cooking oil and that stops it from drying out and cracking,” he said. “That’s why it looks sweaty. It actually preserves the cheese.”
The replica of an iconic painting by John Trumbull shows John Adams, John Hancock, Benjamin Franklin and others standing around a table signing the historic document.
The work is not the first time Landwehr has recreated U.S. history with cheese. Last year he carved a cheese version of Mount Rushmore, which depicts U.S. presidents George Washington, Thomas Jefferson, Teddy Roosevelt and Abe Lincoln.
This year he took on another version of America’s first “big cheeses” — Trumbull’s oil painting, which hangs in the Rotunda of the U.S. Capitol and shows 42 of the 56 signatories of the 1776 Declaration of Independence from Britain.
He said putting the cheese on display in New York and Philadelphia would help it age faster and then it would be taken back to Wisconsin to be donated to food pantries.
Posted: July 4, 2008 at 10:20 am
By News Editor
These days, when you ask someone what their favorite ice cream flavor is, they might get a dreamy, far-off look in their eyes and say, “Cake Batter” with longing. Haven’t tried it yet? Imagine licking the spoon after mixing the batter for a cake, and you’ll have a pretty good idea of its delicious-ness.
Now Cold Stone Creamery is expanding on the cake batter concept, and introducing four batter-inspired ice cream flavors: Chocolate Cake Batter, Blueberry Muffin Batter, Cookie Batter, and Cake Batter. Using these flavors as a base, Cold Stone has also designed several new several new ice cream Creations, cakes, and shakes. All will be available from July 2 through August 31. Yum!
• Blueberry Double Play: Blueberry Muffin Ice Cream, double blueberries, and yellow cake
• Bananas for Baseball: Chocolate Cake Batter Ice Cream and bananas
• Rookie Cookie Cake: Layers of devil’s food cake and Cookie Batter Ice Cream mixed with chocolate shavings, covered in ganache, and crumbed with chocolate chips
Posted: June 30, 2008 at 7:01 pm
By News Editor
The folks over at Turkey Hill are “giddy with anticipation” for National Ice Cream Month. Well, the wait is over, America’s favorite month started today, along with a chance to win a year’s supply of Turkey Hill ice cream. To enter, visit the company’s blog, the Ice Cream Journal, and leave a comment on one of their July posts. Good luck, and remember, ice cream is a perfect way to end a summer day!
Each Wednesdays in July we’ll write about something right here in Lancaster County, Pennsylvania. Those weekly entries will include an authentic Lancaster County prize, which we’ll give away to one comment chosen at random from that entire week. At the end of the month, we’ll give away our grand prize: a package that includes a year’s supply of Turkey Hill ice cream, a one-night stay at a local Lancaster County bed & breakfast AND a personally guided tour of Turkey Hill Dairy by everyone’s favorite ice cream expert, Ernie!
Turkey Hill will be at some great 4th of July events this holiday weekend. If you happen to be close to one of these, stop by for some fun, and for some free samples.
* July 1st - York, PA - York Revolution Sampling
* July 4th - Frederick, MD - An Independence Day Celebration
* July 4th - Fredericksburg, VA - Heritage Festival
* July 3rd - Columbus, OH - Red, White and Boom
* July 3rd, 4th - Pittsburgh, PA - Pittsburgh Regatta
* July 6th - Philadelphia, PA - Phillies
* July 4, 5, and 6 - Philadelphia, PA - Super Scooper All-You-Can-Eat Ice Cream Festival at Penn’s Landing. Admission is only five dollars and all proceeds benefit the Joshua Kahan Fund to fight pediatric leukemia and the Children’s Hospital Oncology Division.
Posted: June 19, 2008 at 8:58 pm
By News Editor
Dippin’ Dots is offering fans the chance to win a trip to Iceland to help promote the new film, Journey to the Center of the Earth, an action packed adventure film. Opening July 11th, the film takes the audience from an Iceland excursion into a breathtaking and surreal world.
“Fans know Dippin’ Dots as the coldest, most exciting ice cream on earth, so giving away a trip to Iceland seemed like a perfect fit,” said Dippin’ Dots Communications Director Terry Reeves. “The trip to Iceland offers a uniquely exciting adventure for the lucky winner.”
Each applicant is automatically entered in a weekly drawing for a trip to Iceland, Journey to the Center of the Earth movie tickets, posters and memorabilia as well as Dippin’ Dots ice cream party packs and merchandise.
Additional sweepstakes entries can be earned by collecting four unique character cards which feature some of the incredible computer generated creatures from the film. These free cards will be available at participating Dippin’ Dots franchised locations starting June 13th and include special codes that can be entered on the sweepstakes website.
Posted: June 11, 2008 at 6:37 pm
By News Editor
We all know and love ice cream, but now there is an even better treat - ice cream covered in M&Ms! M&M’s Ice Cream Treats are available nation-wide at grocery stores.
Available as an ice cream bar on a stick, each bar contains vanilla ice cream covered in a chocolaty coating then dipped in a chocolaty red, green or blue shell.
“We are really excited to launch M&M’s Ice Cream Treats and make them the summer’s coolest treat,” said Craig Hall, General Manager, Ice Cream, Mars Snackfood US.
In-market sampling will occur in: Boston, Hartford/Springfield, CT, New York, Philadelphia, Washington, DC, Miami/Ft. Lauderdale, Chicago and Los Angeles.
Posted: June 10, 2008 at 5:32 pm
By News Editor
It’s a question we have all thought about, “What would you do for a Klondike Bar?” Now you can tell everyone, with a new contest. Break out your video camera and tell your story before the July 31st deadline!
Visitors can submit videos ranging from 15 seconds to 90 seconds of the outrageous stunts and antics they’d perform for the ice cream novelty. Categories include Laughs, Flaunt It, Did you See That? and Everything Else. Each entry must feature a positive reference to or visual of someone enjoying a Klondike product and include the phrase “Klondike Bar.”
People can vote on their favorites on the site. Semi-finalists will be selected based on fan ratings and judges’ feedback. Four finalists will be revealed in August when visitors can choose the winner.
One grand-prize winner will receive $100,000 and a trip for two for a digital short consultation with Andy Samberg, Akiva Schaffer and Jorma Taccone of “Saturday Night Live.” People who vote on the entries will have a chance to win $25,000.
Posted: June 9, 2008 at 6:53 pm
By News Editor
The National Fluid Milk Processor Promotion Board is effectively using the internet to target one of its most important groups, teenagers, and extend the life of its “Milk mustache” campaign.
“This past year is the first time we’ve significantly used online as an advertising vehicle,” says Sal Taibi, president of Lowe Worldwide, which inherited the campaign from Bozell when it acquired that agency in 1995. “As we explored different ideas and content to reach teens, it became evident that the celebrity asset we had was very powerful.”
As a result, MySpace was used to help launch the latest “Milk mustache” ads (including the one featuring Cyrus, launched last month, and one with Batman — a tie-in with the upcoming Dark Knight — released two weeks ago). Also, behind-the-scenes videos, such as one documenting Cyrus’ “Milk mustache” photo session with Annie Leibovitz, are being posted on YouTube.
“We don’t worry a lot about pretesting the celebs or the ads because we know from history that when we run them they get seen,” says Taibi. “Where we do think about the celebrity appeal is with the online stuff, where so much of it is voluntary or viral.”
Kurt Graetzer, the board’s CEO, adds: “We’re up to about 270 celebrities in the 13 years this has been running and the board has rarely commented on the selection process. … Except for the sports stars, I don’t know if the national milk processors are familiar with celebrities who appeal to teens. I’ll tell you — nobody on my board knows who Rihanna is.”
Posted: May 28, 2008 at 8:38 pm
By News Editor
Ben & Jerry’s has announced a new flavor that it hopes will spread the message of peace. “Imagine Whirled Peace” is a caramel and sweet cream whirl of chocolate-covered peace signs and toffee pieces.
According to Ben & Jerry’s website:
When Ben & Jerry’s wanted to talk about peace, we couldn’t think of a better person to exemplify the message than John Lennon. Through his art and lyrics he imagined a world without war and asked us all to “Give Peace a Chance”. We hope this whirly mixture of toffee cookies and fudge peace signs enlightens your bellies and souls and makes you ask what you can do to promote peace in your lives.
Ben & Jerry’s also awarded one of their two nation-wide winners in its “Peace Pioneer” contest at its Times Square Scoop Shop in New York City. The winner, Aaron Voldman is the Executive Director of the Student Peace Alliance (SPA).
The ceremony was part of Ben & Jerry’s joint effort with The Lennon Estate and Peace One Day, a nonprofit global peace organization, to encourage people to work for peace every day. The event yesterday highlighted Ben & Jerry’s John Lennon-inspired Imagine Whirled Peace ice cream and included a modern-day “Peace Bed-In” marking the 39th anniversary of the day John Lennon and Yoko Ono hosted their legendary event in Montreal, Canada.
Voldman, a 21-year-old Brandeis University student and graduate of Vermont Commons School was chosen to represent the next generation of peace pioneers for his work in co-founding and directing The Student Peace Alliance (SPA), a national youth movement using education and grassroots action to advocate for legislation to establish a cabinet-level U.S. Department of Peace and Nonviolence. SPA has 100 chapters on high school and college campuses around the country.
Posted: May 16, 2008 at 5:01 pm
By News Editor
Free ice cream! Free ice cream!
Dippin’ Dots will celebrate its 20th birthday by giving away free cups of their famous ice cream beads on May 20th.
“We want to thank our customers for their continued support of Dippin’ Dots by offering them a free cup of their favorite flavor,” said Dippin’ Dots inventor Curt Jones.
Wal-Mart Supercenters will kick-off summer by hosting what could be the largest ice cream social event on ‘Sundae’, May 18th. Visit from 11:00 a.m. to 4:00 p.m. to get your free sundae!
Wal-Mart will have on hand more than 5,000 ice cream scoopers to build an estimated 1 million free ice cream sundaes, complete with whipped cream and other toppings while supplies last.
Posted: May 16, 2008 at 4:47 pm
By News Editor
Kroger grocery stores, based in Cincinnati, Ohio is testing a 3/4 gallon of milk in select Ohio stores. The move is in response to growing concerns with the nation’s food prices.
Kroger is marketing the 3/4 gallon size in response to reports that consumers are buying smaller sizes of food so they don’t have to put out as much money at one time.
Posted: May 13, 2008 at 9:38 pm
By News Editor
When you pick up your to-go ice cream at Maggie Moo’s next time, you’ll notice an exciting new package with fun graphics!
The new design showcases enticing images of MaggieMoo’s award-winning ice cream. The images are intertwined by idioms of “sharing” on the quart, and declarations of “just for me” on the pint. The new design also displays the MaggieMoo’s logo, which spotlights that charismatic celebutante, Miss Maggie Moo. The artwork is supported by a fun and fashionable two tone pattern exemplifying the brand’s vivacious personality in magenta for the quart and blue for the pint.
Both the quart and pint size containers are labeled on the lid by hand as a reminder that MaggieMoo’s super premium ice cream is made fresh in the Treatery. At MaggieMoo’s you can create your own ice cream masterpiece by selecting one of their award-winning ice cream flavors and choosing your favorite mix-ins, such as nuts, fruits and candy. Your creation will be handfolded and packaged right in front of you.
Posted: May 13, 2008 at 9:25 pm
By News Editor
Calling all dairy producers in Minnesota! Your help is needed in connecting with consumers online. Midwest Dairy Association is seeking your input and photos for their new website call Explore Dairy. What a great opportunity for you to showcase your hard-work!
Minnesota consumers will soon be able get details about summer dairy activities with just a click of the mouse. Midwest Dairy Association is preparing to launch a new Web site designed to be a one-stop hub for consumers looking for information on Minnesota’s dairy industry - and it’s looking for contributions from producers.
ExploreDairy.com will help spread the word about summertime dairy-related activities, from June Dairy Month through the State Fair. It will also showcase the passion dairy farmers and their families have for producing a wholesome, nutritious product while caring for their animals and the land they call home. The site, which is scheduled to launch in late May, will include a calendar of events and articles, photos and videos featuring everything from Princess Kay to the People Behind the Product of Minnesota.
Midwest Dairy Association is asking dairy farmers to be a part of the Dairy Diary, highlighting their families and what they’ve been doing on their farms throughout the summer. Dairy producers are invited to submit journal entries and photos to help communicate the values, dedication and responsibilities the industry readily shoulders to provide consumers with great tasting dairy products.
Short journal entries of about 75-100 words will be submitted to Midwest Dairy Association. The entries are expected to describe current activities on the farm, and should include at least two pictures that showcase family members or employees involved in those tasks. Entries can be submitted from May 26 through Sept. 1 to info@midwestdairy.com.
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