Throughout the summer, NMPF used the REAL Seal website and Facebook page to gather submissions for the naming contest. More than 110 individual suggestions were entered.
“We’re excited to use this character to help kids, parents, and dairy fans of all ages learn about real dairy products and foods made with real American dairy products, when they’re browsing the grocery store aisles and eating in restaurants,” said NMPF Chief Operating Officer Jim Mulhern. “Giving people the chance to vote for the name we’ll use is democracy in action.”
After a review process, the three most fitting candidates were selected. They are:
· Dairyus – Submitted by Kathryn in Clermont, IA (honorable mentions to Ed in Tipton, IA, and Joe in Washington, DC, for alternate spellings).
· Milkdrop – Submitted separately by Roger in Franklin, KY, and Cecelia in Amelia, VA.
· Roscow – submitted by Gavin in Fairfax, VA (honorable mention to Sara in East Syracuse, NY, for an alternate spelling).
Posted: May 8, 2013 at 12:26 pm
By Cindy Zimmerman
We are so pleased with the response to our new agri-blogging internship program. It was tough to choose just one for the summer semester, but we finally decided on Maggie Seiler – a sophomore at Kansas State University dual majoring in agricultural communications and journalism and animal sciences and industry.
Maggie grew up on a dairy operation outside of Wichita and has worked for the Kansas Dairy Association and the Kansas Center for Sustainable Agriculture and Alternative Crops, as well as serving as an Agricultural Ambassador and an officer for the Agricultural Communicators of Tomorrow. She is very interested in the agriculture use of social media.
“Blogging and the use of social media platforms is becoming an increasingly important part of journalism and the agricultural industry,” Maggie said in her application. “I really appreciate the ability of online platforms and blogs to provide the vital information from agriculture industry meeting to members of the community that cannot physically travel to events. ZimmComm is a company that stays on the cutting-edge of industry developments sharing them with producers. I would really like to be a part of this movement and especially focus on increasing my knowledge of using online platforms to reach out to agriculturists.”
We are not wasting any time getting Maggie on the agri-blogging highway. She will be joining Chuck next week for the 2013 Alltech Symposium in Lexington, Kentucky and you can expect to meet her at other events this summer.
ZimmComm New Media, LLC has expanded its AgNewsWire.com website to serve as a new agricultural media content service for reporters, companies, organizations and individuals seeking high quality photos and audio from industry events and concerning current issues.
“We generate so much content on our agricultural and renewable energy websites that we decided to create one place for all of it to make it easier for people in the industry to locate and utilize,” said ZimmComm New Media president Chuck Zimmerman. “Last year we covered nearly 70 different industry events, posted more than 1200 audio files and placed nearly 20,000 high resolution photos in Flickr albums. All of that content is available for anyone to download and use free of charge.”
AgNewsWire.com will now have links to all the audio, photos and video that ZimmComm compiles at events, for podcasts, news conferences and more. In addition, AgNewsWire will also continue to be an agricultural news release distribution service as it has been since it was introduced in 2006.
The Farm Report with Pam Jahnke is taking place in and around World Dairy Expo as usual. Here’s Pam in action early today.
I got to sit down with Pam for a few minutes to talk about what she hears from her audience of dairy folks here in Wisconsin. When it comes to the dairy industry she says it is thriving with milk production up even with hot dry weather in the summer. Some southern producers are having to source feed due to the dry weather though. Listen in to our conversation to learn more about what’s going on in Wisconsin agriculture.
Our latest ZimmPoll asked the question, “Do ag journalists (broadcast/print/web) adhere to good ethical practices in reporting?” This is just in time for the ag journalists gathering in Sweden for the International Federation of Agricultural Journalists Congress. I’ll be sharing the results with them.
Our poll results: Sixteen percent said they all do; sixty-eight percent said most do; and sixteen percent said most do not.
Our new ZimmPoll is now live and asks the question, “Which team for President would be best for agriculture?” What do you think…who is the better choice for office when it comes to supporting our nation’s farmers and ranchers?
ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.
“American Dairy,” returns to RFD-TV on Tuesday, March 6, 2012 at 7:00 p.m. (EST) and repeats on Wednesday at 9:00 a.m. (EST).
The American Dairy is the first program dedicated solely to telling the story of America’s dairy farmers, the dairy industry and the journey of milk, from farm to fridge. The producers of the program work with dairy producers from across the country to share stories and educate America on the importance of dairy.
The United States is home to over 60,000 dairy farm families producing almost 177 billion pounds of milk annually.1 The American Dairy show features small farms and families that have been in the dairy business for generations and new dairy facilities that are utilizing modernized milking techniques.
With less than 2 percent of the U.S. population involved in farming today, many people don’t have the opportunity to visit a dairy farm and most are three to four generations removed from the farm.
“American Dairy’s goal is to bridge the communication gap and sort the fact from fiction,” said Joe Lichtie, president of Superior Productions. “The industry is more than just milk and viewers will see hard-working producers bringing wholesome dairy products to the table.”
The American Dairy will cover topics from consumer nutrition to the environment and technology.
Posted: November 22, 2011 at 1:42 pm
By News Editor
A new video, “U.S. Dairy Farmers Care,” has been making the rounds on social media today. Have you viewed it yet? If you like it, be sure to share it on your channels!
The video tells the story of dairy farmers and their commitment to their animals, the environment, local communities and consumers. Merck Animal Health, a company committed to the success of dairy farmers, created the three-minute, animated video to help dairy farmers share their positive stories with non-agricultural audiences.
“This video pays tribute to the more than 55,000 dairy farm families dedicated to providing our country and the world with high-quality, nutritious milk and dairy foods,” said Rick Cozzitorto, dairy marketing manager for Merck Animal Health. “And, they do so while caring for their animals, reducing the environmental footprint of dairy production and contributing to our local economies.”
The U.S. Dairy Farmers Care video includes more than 20 facts about the dairy industry, including information about animal care, the carbon footprint of dairying, the financial impact of dairies on their local economies and the industry’s role in feeding the world. The video also serves as a library of facts that dairy farmers can reference in talking to consumers about the dairy industry.
“In a world where people want to connect with local farmers, we believe this video can help bridge the gap with consumers who want to know how their food is produced,” Cozzitorto said. “We encourage dairy farmers and fellow dairy-industry supporters to share this video with their friends, family members, neighbors, social networks, business contacts and others.”
Let’s just say that social media has been very, very good to ZimmComm New Media, publishers of World Dairy Diary. It is also the hottest topic in agricultural communications of the last year. At the Alltech Global 500 it was also a key topic during our morning general session.
I joined Alltech’s, Billy Frey, on stage to present what social media is and encourage and beef and dairy farmers to use these new channels of communications to help re-connect consumers with the farm and promote their own businesses. We used a series of slides and YouTube videos which I can’t show you but I did record our presentation. I said and will continue to say that dairy farmers seem to be some of the most engaged of any commodity group I know when it comes to social media.
Billy had some great quotes like the following:
Social media is the biggest revolution since the industrial revolution. It offers us new ways to stay informed and it can simplify information overload. It can fundamentally change agriculture if we use it.
We have a lot of great story tellers in our industry because we have the best story ever. Agriculture allowed civilization to develop. Before agriculture we were hunter gatherers. We have a great story to tell. We just have to tell it.
I can’t agree more. After our presentation a woman from France approached me to say that she “felt like I know you” since she is a regular visitor to World Dairy Diary. That kind of anecdotal evidence is great since it shows how truly connected we are globally thanks to social media.
Posted: October 12, 2010 at 11:38 am
By News Editor
You have to stand-up and notice when a dairy company releases an “edgy” advertisement for their product. Yeo Valley, in Blagdon, England, gained Twitter fame yesterday among the #Agchat group for this video of dairy farmers rapping about their products.
Posted: September 11, 2010 at 12:08 pm
By News Editor
These days, everyone is talking about the advantages of knowing the farmers who grow your food. If you live in California, you’ll have a particular interest in the new website: Know a California Farmer.
This interactive farm and ranch experience is brought to you by hundreds of farmers throughout the nation’s number one agricultural state. They represent farms and ranches small and large, organic and traditional. They are the people who actually produce the food you eat and the plants you grow in your backyard.
On the website, California farmers and ranchers post personal photos, upload videos and write interesting blogs about real agriculture in California. Meet former roadie-turned-dairy-farmer Dino Giacomazzi as he shares his passion for the family business, which has been around since 1893. Read Jennifer Thompson’s blog where “talking grapes” is her second language and she will explain why California grapes make the best wine in the world.
Know A California Farmer is an interactive website brought to you by California farmers through our new California Agricultural Communications Coalition (CACC). The CACC is a group of over 120 farmer and rancher membership organizations dedicated to raising awareness about the outlook of multi-generational family farming in California – the nation’s leading agricultural state.
Source: California Agricultural Communications Coalition
The farm community’s social media presence is gaining recognition. Have you told your dairy farm story today? There are many tools to help you become active on social media.
When a video of dairy cows being punched and prodded with pitchforks was recently released by an animal rights group, it made the rounds on YouTube and generated the expected angry responses.
But it also raised a flurry of outrage from another corner of the Internet: Farmers fought back, blogging, tweeting, uploading their own videos and chatting on Facebook to defend their industry and explain the abuse did not represent their practices.
Growers aren’t usually thought of as a wired, social-networking bunch. But frustration at being the targets of tech-wise environmental or animal rights groups has inspired them to get involved with social media and answer in kind.
Armed with smart phones that allow them to post status updates from a tractor seat and increasingly comfortable issuing pithy one-liners on the short-messaging site Twitter, they’re going online to tell their own stories, connect to a public they feel doesn’t understand them, exchange information and break the isolation they feel on the farm.
“There is so much negative publicity out there, and no one was getting our message out,” said Ray Prock Jr., a second-generation Central California dairy farmer whose blog posts and tweets relay information on everything from emergency drills for handling manure spills to lactose intolerance.
Farmers say the videos are shocking but don’t represent how their animals are treated. They worry Americans won’t realize this because they’re several generations removed from life on the farm, don’t know any farmers and have little idea how their food is produced. The only information about food and farming that most people get comes from the Internet, and exchanges were taking place on sites like YouTube or Twitter without any input from farmers.
“We weren’t part of the conversation,” Prock said. “And if we aren’t telling our story, other people will, and they’ll tell it the way they want to.”
Prock and a handful of other farmers also have started the AgChat Foundation, which aims get more farmers on YouTube, MySpace, Facebook, Twitter and other sites to explain what they do on the farm and answer questions from the public.
They’re holding their first social media training in August and hope to soon have grants for farmers who are interested in social media but don’t have the tools — smart phones, laptops and broadband Internet connections — that would make social networking easier.
Congratulations to Christine (Lepple) Lindner for being named the 63rd Alice in Dairyland! She was one of six final candidates for the public relations job that carries six decades of Wisconsin agricultural tradition.
“My goal as Alice in Dairyland is to encourage consumers to take action with their dollars in supporting Wisconsin agriculture by buying locally-grown products,” Lindner said. “As the 63rd Alice in Dairyland, I look forward to communicating how our state’s $59 billion agriculture industry embraces innovative technology to enrich our daily lives.”
Christine (Lepple) Lindner, Fall River, was raised on her family’s 80-cow dairy farm near Beaver Dam. She graduated with honors from the University of Wisconsin – Madison in 2006, earning a degree in agricultural journalism. Some of her first-hand experience in marketing and communication stems from serving as the publicity co-chair for the 2009 Wisconsin Farm Technology Days, promoting agriculture education as a Wisconsin State FFA Officer and her internships at Agri-View, Alto Dairy Cooperative, Filament Marketing, Wisconsin State Fair and Fort Dodge Animal Health. Lindner is currently the marketing manager for ANIMART and responsible for the company’s dairy and livestock marketing, communications and public relations initiatives. As part of the selection process she was evaluated on her: public speaking, ability to answer impromptu questions, written communication skills, media interviewing, as well as her passion and involvement in agriculture.
Lindner starts her contract on June 7 and during her year will travel over 40,000 miles and visit more than 400 events, talking to students, civic groups, consumers and media about Wisconsin agriculture. She will kick off June Dairy Month in partnership with the Wisconsin Milk Marketing Board. “Alice” drives an E-85 flex-fuel Chevrolet Tahoe courtesy of the Wisconsin Corn Promotion Board and receives a mink garment from the Kettle Moraine Mink Breeders Association. Courtesy of the Wisconsin Jewelers Association, she uses a 14K gold and platinum brooch and tiara with citrines and amethysts — gems indigenous to Wisconsin.
Other finalists for the position were Christa Behnke, Clintonville; Andrea Bloom, Loyal; Sheri Nelson, East Troy; Katie Reichling, Darlington; and Rochelle Ripp, Lodi.
Each commercial features an actual dairy family telling their story, in their own words. “We want to help consumers put the face on the farmer responsible for the dairy foods they enjoy. There’s a family dairy farmer and personal story that comes with every glass of milk, piece of cheese, scoop of ice cream and pat of butter you purchase. These are fascinating people once you get to know them,” said Michael Freeman, the CMAB’s Vice President of Advertising.
The “Family Farms” commercials along with the Real California Dairy Families documentary series, demonstrate the deep heritage and diversity behind the state’s dairy industry – an industry responsible for producing more than 41 billion pounds of milk and creating approximately 435,000 jobs each year.
“Dairy farming is a vital, important part of California that is made up of people, families and generations of history – not unfeeling corporations,” said Freeman. “In California, 99 percent of our dairies are family farms. This heritage comes through in the care they take with their animals and in preserving the family farm for future generations. You can sense the real, personal connection that is made with each family when you view these commercials.”
McDonald’s is launching a new campaign featuring milk, fruits, vegetables and Shrek! Get your kids to “Shrek Out” their Happy Meals by ordering Apple Dippers and low-fat white or chocolate milk. Kids can also visit the new online site “State M” to play games and interact with Shrek characters.
McDonald’s announced it has teamed up with DreamWorks Animation for the final chapter of the adventures of the green ogre and his friends in “Shrek Forever After(TM).” Shrek, Donkey and Puss In Boots encourage kids to “Shrek Out” their Happy Meals around the world with menu options like fruits, vegetables, low-fat dairy and fruit juices.
“Three years ago Shrek helped us launch our biggest worldwide promotion of fruit, vegetables and dairy,” said Dean Barrett, senior vice president, McDonald’s global marketing. “Now he’s back, with his famous friends, to help us communicate the great taste and fun of these foods in new and even more impactful ways. We anticipate the response to our Happy Meal choice items such as Apple Dippers and low-fat milk jugs will be greater than ever.”
This new Shrek-themed promotion, focusing on the great taste and appeal of fruits and vegetables, reflects McDonald’s ongoing commitment to kids and families and making these foods fun for kids to eat. McDonald’s is broadening the approach by delivering the “great taste” on Shrek packaging, point-of-purchase marketing materials at kids’ eye-level, TV commercials, online and in social media.
In 2007, McDonald’s featured Shrek on the packaging of Happy Meal choice items such as milk jugs and Apple Dippers. Today, McDonald’s estimates more than half of Happy Meals sold worldwide include a fruit, vegetable, milk, juice or water option.
“We continue to work with leading children’s experts and organizations to elevate our approach on how to motivate kids to choose fruits, vegetables and dairy foods more often,” added Barrett.
Timed to the Shrek promotion, McDonald’s is unveiling Stage M, an action-packed interactive, online experience for kids featuring exciting new music videos recorded by popular kids’ artists –Brandon Smith, musician and star of “Sonny with a Chance” and Olympic gymnast and singer Carly Patterson. The music videos use colorful animation and fun tunes to engage kids in the taste and appeal of fruits and vegetables. Online components also include kid-friendly activities and games that allow parents and kids to interact with Shrek characters, star in their own music videos and play games involving fruits and vegetables.
“We do a lot of wrapping with a ‘W.’ It’s an intentional play on words,” Hershey spokeswoman Jody Cook said of the new rap music video the company collaborated on this year.
It’s any chocolatier’s sweet dream. Titled “Chocolate Shoppe,” the music video, posted last week on YouTube, features Hershey employees rolling around the factory on office chairs, cocooning themselves in foil and spitting rhymes about dancing the “chocolate drop.”
Part of a strategy to reach a younger demographic through viral marketing and social media, Hershey teamed with the Sniper Twins, a New York City rap duo that has produced parody hip-hop clips about salad and computers.
In December, the Fortune 500 business opened the doors of its West Hershey Plant to Barry Flanagan, 28, and Dax Martinez-Vargas, 27. Seventeen factory workers performed in the video, Flanagan said. While some of the video performers, such as the “chocolate cop,” work for Hershey, no company executives make an appearance, Cook said.
“We hope everyone realizes this is supposed to be fun and a parody,” Cook said.
“It’s the coolness,” Flanagan said. “It’s really cool. For Hershey’s to get onboard with a hip-hop or rap song says a lot about their cool level.”
Posted: February 26, 2010 at 5:12 pm
By News Editor
The History Channel will be highlighting Pennsylvania’s Marburger Farm Dairy and its famous buttermilk on the channel’s “Food Tech”. The episode will be broadcast on March 4 at 9:00 p.m. EST.
Food Tech host and self-proclaimed food connoisseur Bobby Bognar travels around the country breaking down exactly where and how food gets from the ground, farm or even factory all the way to the plate. Last year, for a segment on how buttermilk is made, he visited the Marburger Farm Dairy in Evans City.
“They were there for almost a whole day filming for a seven-minute segment on the hour-long show,” said sales representative Rita Marburger Reifenstein. “Instead of 15 minutes of fame, we have seven. We’re very excited.”
“A lot of people love their buttermilk. It’s a specialty item,” Ms. Reifenstein says on the show. “Older people remember it from their youth when grandma used to make it.”
Marburger Farm Dairy has been known for its buttermilk for well over 30 years, and in a recent competition was ranked in the top three in the U.S. The show doesn’t reveal any trade secrets, but Mr. Bognar tries his hand at milking a cow and adding the culture to the machinery that churns the milk.
Her ad “The taste of fame” reads: “Center stage, silver screen, joyful new mom. How do I keep this show on the road? Milk. Its wholesome goodness helps make my family strong at every stage. Talk about a powerful performance.”
With her high-powered soulful style, 28-year-old Jennifer Hudson has already achieved feats that are reserved for most young signers’ dreams. The former “American Idol” contestant nabbed a much-deserved Academy Award for her unforgettable role as “Effie” in the 2006 movie adaptation of the Broadway musical “Dreamgirls” and went on to appear in the 2008 summer box office hit “Sex in the City.” Hudson’s next film will be “Winnie,” based on the life of Winnie Mandela which she will shoot in South Africa this summer.
Jennifer has won numerous awards, including a Grammy for her self-titled debut album, which spawned the hit single “Spotlight.” Her second album will be released in May 2010.
In August 2009, Jennifer started signing a new tune – lullabies – after giving birth to her son David Daniel Otunga Jr., with fiancé David Otunga.
Posted: January 13, 2010 at 12:14 pm
By News Editor
Hannaford retailer has joined the new Keep Local Farms initiative that was recently formed in New England. The Keep Local Farms program has been developed by a group of concerned local leaders in the Northeast, all of them working for the benefit of local dairy farmers. That group includes the following: Cooperative Development Institute, the Vermont Dairy Promotion Council, New England Dairy Promotion Board and New England Family Dairy Farm Cooperative
The program is a way to help farmers get fair-trade prices for their milk and give consumers a way to support them. Keep Local Farms hopes to close that price gap so dairy farms can be more sustainable. It’s encouraging consumers to buy local dairy products and contribute directly to a fund that’ll be shared with New England farmers.
Inspired by the “Fair Trade” products such as coffee, bananas, and chocolate, the Vermont Dairy Promotion Council, Food and Markets, the New England Dairy Promotion Board, and the New England Family Dairy Farm Cooperative with Cooperative Development Institute, have developed the idea of marketing milk with an icon that indicates the farmer who produced it will be paid a portion of the price for it-a price that helps farmers cover the cost of production. The Keep Local Farms program connects consumers with dairy farmers through education and direct support.
Hannaford, which gets 90 percent of its milk from the Northeast, is the first retailer to back Keep Local Farms. The chain will donate 10 cents for each “Close to Home” reusable bag sold in February. Customers also may donate $2 or $5 at its cash registers.
Lucinda Williams is the 12th generation to work the Luther Belden Farm, and she doesn’t want the property that’s been in her husband’s family since 1661 to follow the 150 New England dairy farms that failed last year. Williams yesterday joined Hannaford Supermarkets and state agriculture officials in an appeal to Bay Staters to support New England dairy farms.
“Farmers are not looking for a handout,” Williams said. “It’s called a business, and we’d actually like to be in business. At a minimum, we’d like to be able to cover our costs.”
Federally set milk prices plunged after the recession took hold. The U.S. lost 3 percent of its export market, leaving a glut of product, said Chris Galen, spokesman for the National Milk Producers Federation in Virginia.
“Prices have been strengthening the last four months or so, but it’s going to take us quite a while to dig out of that hole,” he said.
For this year’s competition, Plugrá invited food enthusiasts to share the recipe for their favorite butter sauce and complementary culinary creation. Baron impressed the judges, a panel of chefs from the Plugrá Culinary Institute, with Soy-Ginger-Lime Wasabi Butter Sauce served with Crispy Panko Tilapia over Wilted Spinach.
“The Soy-Ginger-Lime Wasabi Butter Sauce immediately caught our attention as an Asian adaptation of a classic Beurre Blanc. What’s beautiful about this sauce is the use of on-trend flavor combinations and the way it works both on its own and to elevate the accompanying dish,” said Plugrá Chef Cari Price.
As the Grand Champion, Baron is the recipient of $2,500 and an all-expense-paid culinary tour of New York City. Ten runners-up each received a Williams-Sonoma® saucier collection and Raymond Sokolov’s cookbook “The Saucier’s Apprentice: A Modern Guide to Classic French Sauces for the Home.” All finalist recipes are published on www.plugra.com.
Le Saucier celebrates the resurgence of sauce-making as a refined culinary art. Sauces made with Plugrá European-Style Butter are an excellent way to add a burst of flavor or inject a spark of creativity into signature entrées, vegetables or desserts.
Professional chefs have long known that Plugrá European-Style Butter is the secret ingredient for smoother, creamier sauces with a richer flavor profile and full-bodied taste. Slow-churned to create less moisture, Plugrá is also the secret to higher cakes, flakier pastries, and lighter, fluffier soufflés.
Source: Plugrá and Dairy Farmers of America
You know social media has become part of the ag communications world when you start seeing top ten lists like this one from Fastline (Part 1 and Part 2). I’m honored to have been selected for it and congratulate all the folks listed. Two of the top ten on the list are dairymen!
Social media has really taken the world of agriculture by storm in 2009. The ag community on Twitter has blossomed substantially and there were some standouts that Fastline has named our Top 10 Ag Twitter Users of 2009.
There are so many people in agriculture that have gotten involved with Twitter and social media in 2009, it would have been impossible for us to list them all. However, each of you plays an important role in telling agriculture’s story and we appreciate all that everyone does. Keep up the great work and keep working hard for ag.