Pfizer Milk Quality Focus offers a perspective on the changing global standards for dairy products in this month’s edition.
The focus on milk quality is increasing, and greater scrutiny at all levels of the dairy supply chain is being seen. The European Union is taking steps toward tighter restrictions on the somatic cell count of milk coming from U.S. dairies, while consumers continue to become more aware of the source and quality of the food they eat.
Panelists representing varied perspectives of the dairy industry supply chain shared their views on changing global standards for dairy products.
A panel discussion held at World Ag Expo explored the topic from several viewpoints, including:
* The impact regulatory changes have on the value and market for dairy products
* How increased focus on milk quality standards impacts milk production
* Opportunities for dairy producers to improve their milk quality
View excerpts from the panel discussion online to learn more about milk quality in a changing global marketplace from Shawna Morris, U.S. Dairy Export Council; Jim Sleper, Land O’ Lakes; Dr. Nicole Ekblom, Atwater Merced Veterinary Clinic; and Christopher Jongsma, South Creek Dairy.
The Dairy Industry Advisory Committee today has made some key recommendations for changes in USDA policy to Agriculture Secretary Tom Vilsack.
In approving the final version of the “Recommendations for Public Policy to Improve Dairy Farm Profitability and Reduce Milk Price Volatility” report, the 17-member committee of dairy industry producers and leaders made recommendations to Vilsack on how USDA can best address dairy industry issues, both short and long-term, as well as providing feedback on how USDA actions in 2009 affected the dairy industry:
The Committee finds that existing Federal programs and legislation had a limited impact on 5 mitigating the massive impact of recent market events. Some laws provide no flexibility to the Secretary, while others allow some or even considerable discretion. When a proposed action has or is likely to have an impact on government expenditures, even programs that offer discretion to the Secretary cannot be used without approval of the OMB. Meanwhile, Federal Milk Marketing Orders (FMMOs) are designed for longer-term regulation of markets and are not readily amenable to mitigating shorter-term price events…
The Committee suggests that using objective measures of sector hardship can reduce political pressures in the allocation process. The Committee recommends that the Secretary implement trigger levels based on the difference between average milk prices and a new measure of feed costs . The Secretary can then objectively determine when dairy farmers face extreme hardship by examining whether the difference between revenues and costs fall below specific trigger levels. Extreme hardship would justify shifting governmental resources from other uses. Within this framework, the first trigger would indicate use of a food assistance program to increase demand for dairy products. At the second trigger, the DPPSP purchase prices may be raised. The Committee recommends applying these responses cautiously.
The Committee also recommends that the Secretary review existing program administration to examine its impact on exacerbating price volatility or delaying the government‘s response to dairy farmers‘ economic distress.
The report also makes several recommendations on USDA programs that help dairy farmers manage price, margin, and/or income risk and to facilitate obtaining operating loans, as well as suggestions on new legislation and regulations. You can read the complete report here.
Posted: December 30, 2010 at 8:38 pm
By News Editor
The Sacramento Bee and Phil Lempert, a food trends expert known as the “Supermarket Guru”, are predicting that milk will be a hot trend in 2011, in fact it made number 5 on their list!
The new year is just about here, and we’re looking at which food trends are in store for 2011. Some foodstuffs never seem to go out of style, like bacon being included in everything from ice cream to chocolate. What else can we look forward to in food for 2011? We asked national and local experts for their predictions, and provided a couple of The Bee’s own.
5. Milk
Got milk? Lempert predicts that more of us will start drinking milk regularly for dietary reasons.
“I’m predicting the rise of milk, not as flavored or sugar-added but plain old milk,” said Lempert. “It’s about really touting the whole aspect of vitamin D deficiency. People understand the solution isn’t to overdose on supplements, but getting those vitamins naturally from foods.”
Posted: October 12, 2010 at 11:38 am
By News Editor
You have to stand-up and notice when a dairy company releases an “edgy” advertisement for their product. Yeo Valley, in Blagdon, England, gained Twitter fame yesterday among the #Agchat group for this video of dairy farmers rapping about their products.
Milk proteins could be more effective than carbohydrates at aiding fluid retention after exercise, according to new research from the British Journal of Nutrition.
The study suggests that a replacing 25 grams per liter of carbohydrate with milk protein in standard carbohydrate-electrolyte sports drink can improve the rehydration ability of the drink by improving fluid retention.
“The results of the present investigation indicate that, when matched for energy density, fat content and electrolyte concentration, a carbohydrate–milk protein solution is better retained than a carbohydrate solution after exercise-induced dehydration,” wrote the researchers, led by Dr Gethin Evans from the Manchester Metropolitan University in the UK.
Rehydration after exercise has been well investigated, with previous research showing that for complete recovery of fluid balance, both the volume and composition of a rehydration fluid are vital.
It is known that the volume of the fluid consumed must be greater than the volume of sweat lost, and account for ongoing – post exercise – fluid losses. However, for the effective, long term, maintenance of fluid balance the composition of the fluid is also of critical importance.
On top of the addition of electrolytes, such as sodium and potassium, to rehydration fluids, the consumption of solutions containing protein has been suggested to offer advantages in terms of fluid retention. With previous research demonstrating that low-fat milk containing proteins is brought about better fluid retention than either a carbohydrate–electrolyte sports drink or water.
The new study investigated these findings in more details, examining the effects of milk proteins on rehydration after exercise in the heat.
The results observed that a solution made up of 40 grams per litre of carbohydrate and 25 grams per litre of milk protein was offered better fluid retention than a 65 gram per litre carbohydrate solution – as a post exercise rehydration drink.
The researchers stated that their research suggests that “gram for-gram, milk protein is more effective at augmenting fluid retention than carbohydrate.”
Source: British Journal of Nutrition
“Effect of milk protein addition to a carbohydrate–electrolyte rehydration solution ingested after exercise in the heat”
Authors: L.J. James, D. Clayton, G.H. Evans
Posted: September 24, 2010 at 7:40 pm
By News Editor
In what is viewed as the first scientific study to explore nutrient profiles related to greenhouse gas emissions in the production life cycle of various beverages, a Swedish study establishes the relation of beverage nutrient density to climate impact and indicates that milk performed better than other beverages. A research team from Uppsala in Sweden and Seattle in the United States developed the new Nutrient Density to Climate Impact (NDCI) Index to compare beverages within this broader context.
“This study helps support the importance of bringing nutrient density to the discussion as the carbon footprint of beverages and foods is examined,” said Dr. Greg Miller, president of the Dairy Research Institute.
In the Swedish study, the NDCI for milk was 0.54 for milk, compared to 0.25 for soy drink and 0.28 for orange juice. Beverages with the highest index value had the highest nutrient density scores in relation to GHG emissions. Carbonated water, soft drinks and beer all scored zero due to their low nutritional value, while red wine and oat drink scored below 0.1.
He cautioned that this nutrient density — climate index research is a single study specific to the production and nutrient content of milk and other beverages in Sweden, and that while the results are not necessarily transferrable to other countries, the study was positive for dairy.
Miller indicated that this work builds upon previous research conducted in the U.S., which was funded by dairy farmers through the National Dairy Council (NDC) to demonstrate the nutrient richness of dairy foods. Milk is America’s No. 1 source of calcium, potassium and vitamin D in the diet, and provides six other essential nutrients. NDC helped support the development of the Nutrient Rich Foods (NRF) Index — a scientifically valid definition of nutrient density that takes into account the total nutritional quality of a food or beverage. The NRF Index (published in the August 2009, issue of the Journal of Nutrition2) was created to help people have healthier diets by choosing more nutrient-rich foods from all food groups.
He added that extensive consumer research indicates that people want to believe that dairy products can be part of a lifestyle that promotes health and nutrition, benefits communities and protects the environment. To this end, he pointed to U.S. dairy industry efforts to better understand and improve environmental and nutritional impact, including ongoing life cycle assessments (LCAs) from farm to table,
and environmental and human nutrition research being conducted on behalf of The Innovation Center for U.S. Dairy.
Given dairy’s longstanding commitment to sound science, Miller expects additional research to be conducted to further advance the dairy industry’s scientific insights in the areas of nutrition and environment, and the links between them.
Posted: September 13, 2010 at 5:57 pm
By News Editor
Do you or your school have questions about chocolate milk? Be sure to check out this new site: Milk Delivers to learn more about the nutritional value of chocolate milk in your family’s diet and on the school lunch line.
Milk Delivers is part of The Milk Processor Education Program (MilkPEP). MilkPEP is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption.
MilkPEP works with the trade (retail, schools, foodservice, and vending) to create new business opportunities for milk through channel expansion. This website offers programs, information, and resources for these trade channels.
MilkPEP also reaches consumers through the National got milk? Milk Mustache Marketing Campaign. For more information on the consumer campaign, visit whymilk.com and bodybymilk.com.
Posted: August 14, 2010 at 10:14 am
By News Editor
Finished your work-out? Make sure to grab a glass of lowfat chocolate milk, the “natural” way to help you refuel and replenish your body after strenuous exercise. The “Refuel America” program aims to educate Americans that no matter what sport they play, lowfat chocolate milk is an easy, effective and cost-efficient way to refuel the body after a tough workout.
Eight-time speed skating medalist Apolo Anton Ohno and USA Basketball Men’s National Team member Chris Bosh are the latest celebrities to don a Milk Mustache and join some of America’s most-loved and top-performing athletes to announce a new campaign highlighting the importance of the two-hour recovery window after they have left the court, training and locker rooms.
Refueling after exercise, especially during the two-hour recovery window, is key in helping the body recover and prepare for the next workout or competition. And, when it comes to recovery, lowfat chocolate milk offers post-exercise benefits. It includes the right mix of protein and carbohydrates to repair and refuel exhausted muscles, plus fluids and electrolytes to rehydrate and help replenish what’s lost in sweat. With nine essential nutrients, milk contains key vitamins and minerals your body needs every day.
“The trainers, coaches and athletes that I work with agree that the two hours after exercise is a crucial part of training to help your body recover and refuel,” said speed skating superstar Apolo Ohno. “My races are often right after one another, so recovery is essential. I grab a lowfat chocolate milk to help me get fuel and nutrients back into my body quickly to help me refuel for the next race.”
USA Basketball Men’s National Team member Chris Bosh also is letting fans know that chocolate milk helps keep him at the top of his game. “Lowfat chocolate milk is an important part of my recovery plan – plus it tastes great,” he said. “I’m excited to be part of this important campaign to help teach athletes the importance of fitness and nutrition, and how drinking chocolate milk can help them refuel after exercise.”
Chocolate milk is making star appearances in locker rooms around the country as more athletes and top level coaches discover the benefits of refueling with chocolate milk after training. Experts agree that the two-hour window after exercise is an important, yet often neglected, part of a fitness routine. Active bodies need the right mix of nutrients and fluids to properly recover and get back in the game.
“What’s so great about lowfat chocolate milk is that it delivers the things the body really needs to recover – like carbs, high-quality protein, fluids and electrolytes – with the bonus of other nutrients like bone-strengthening vitamin D and calcium, all in a great-tasting, affordable drink that’s probably already in your refrigerator,” said nationally-recognized certified sports dietitian Tara Gidus, RD, who works with some of the nation’s top athletes.
A growing body of research supports chocolate milk’s recovery benefits. Most recently, a series of four studies presented at the American College of Sports Medicine suggests that drinking lowfat or fat free chocolate milk after exercise can help the body retain, replenish and rebuild muscle to help your body refuel and could even help prepare muscles to perform better in a subsequent bout of exercise.
To educate teen athletes on the role of chocolate milk in refueling their bodies after exercise and reward them for choosing milk, teens can join the “Refuel & Reward” program which provides them with a “virtual personal trainer” via their mobile devices. By texting REFUEL to 80800, teens will receive tips from world-class athletes and opportunities to win cool prizes including autographed gear.
The new program will provide school coaches with information and materials to help educate their teams about the benefits of post-exercise nutrition. Coaches, teachers, students and parents can nominate secondary schools that refuel their athletes with chocolate milk for a chance to receive one of ten $1,000 Refuel Grants to help them further efforts to teach the benefits of exercise and nutrition.
Source: National Milk Mustache “got milk?”(R) Campaign http://www.whymilk.com/
Posted: August 10, 2010 at 8:26 pm
By Cindy Zimmerman
The first robotic milking farm in the United States will host an open house next month to highlight the latest in robotic milking technology ― the Lely Astronaut A3 Next.
The event will be held at Knigge Farms near Oshkosh, Wisc., which became the first U.S. robotic milking farm ten years ago. In May of this year, the Knigge’s replaced their original Lely Astronaut equipment with the Lely Astronaut A3 Next.
After installing the new equipment, the Knigges shared the news on their Facebook page: “We installed new Lely robotic milkers. The cows seem to like them quite well. Crew from Central Ag Supply Inc. have been here for 48 hrs now, sleeping in their truck to make sure it’s all working.” That just goes to show that dairy farmers are among the best in the agriculture industry at using new social media as well as using new technology!
Attendees at the September 14 event at the Knigge operation will have the opportunity to view the A3 Next in action and have questions about robotic milking technologies answered by experts in the field. The open house is being hosted by the Knigge family and Central Ag Supply Inc.
Here’s a study that confirms what most school lunch professionals already know – take away flavored milk, and overall milk consumption drops, along with the opportunity for students to benefit from dairy’s many nutrients.
Eliminating chocolate and other flavored milks from school cafeteria menus resulted in a dramatic drop in milk consumption along with a substantial reduction in nutrients – which are not easy or affordable to replace, according to a new study presented today at the School Nutrition Association’s Annual National Conference.
The largest of its kind to date, the study included nearly 700 measurement days over three months at 58 elementary and secondary schools across the country. It found that when lowfat flavored milk was not available in school cafeterias, many children chose not to drink milk and missed out on the essential nutrients that milk provides. On days when only white milk was offered, milk consumption dropped an average of 35 percent, with some schools experiencing a decline of more than 50 percent. The study also revealed that milk consumption stayed down in schools that were in their second year of eliminating or restricting flavored milks.
“When flavored milk was not an option, many children wouldn’t take the white milk or if they did, they frequently threw it away,” said Linda Stoll, MPH, executive director of food services at Jeffco Public Schools in Jefferson County, Colo., which participated in the study. “It was tragic to see all the nutrients go down the drain.”
The researchers estimate that this decline in consumption translates to an alarming drop in nutrients – including calcium, vitamins A and D, potassium, magnesium and protein. This includes three of the four “shortfall nutrients” the 2010 Dietary Guidelines Advisory Committee has said both adults and children need to consume more of: vitamin D, calcium and potassium. The researchers concluded it would require up to four different foods to match the nutrient contributions of milk, yet these foods would add back more calories and fat and cost up to $4,500 more annually per 100 students.
The NMC only recognized seven dairy farms from across the country as worthy of receiving a platinum award for 2009.
“The MSU Dairy Farm is fortunate because its employees are really interested in the cows and dedicated to doing their individual jobs well,” Bob Kreft, farm manager said. “It’s a team effort – each member of the team has a role to play in producing milk of high quality.”
Kreft attributes the high quality of milk produced at MSU to clean, healthy cows and productive employees. Milk produced at the MSU Dairy Farm is sold through the Michigan Milk Producers Association, a farmer-owned cooperative based in Novi.
“Dairy farmers have a huge responsibility caring for their animals,” said Kreft. “Properly caring for the animals keeps the cows healthy and somatic cell counts down, which means the milk produced is of a higher quality.”
The same goes for farming the land and producing feed for the cows to eat.
“Taking good care of the land and crops means that the animals have access to higher quality feed, and this makes a big difference in animal health and production,” said Kreft. “It’s about providing the animals with a clean, sanitary place to live; quality feed and good care.”
The MSU Dairy Cattle Teaching and Research Center herd consists of 150 milk cows and 150 heifers and calves. Cows are milked twice daily and can produce an average of 28,000 pounds of milk per year – which is equivalent to 9.5 gallons or 85 pounds per day. The cows are all purebred Holsteins.
Source: Michigan State University
No new news to dairy producers across the country: the industry is being hit hard by historically low prices. In this edition of the Milking Parlor, we listen in to part of the news conference Secretary of Ag Tom Vilsack and Assistant Attorney General Christine Varney held during a recent joint USDA-Department of Justice hearing at the University of Wisconsin-Madison.
Vilsack pointed out that, in the last 10 years, the dairy industry has gone from 111,000 dairy farms to fewer than 65,000… and it’s not because producers got more efficient. He wants to get to the bottom of what is devastating the dairy industry. Varney says they’re looking at what role the markets, such as the Chicago Mercantile Exchange, are playing in the price declines. But she’s not prejudging at this point and wants the hearings to run their course and show what the problem really could be. Vilsack added that, despite some reports, they don’t have a hidden agenda of reformulating the law regarding cooperatives… they just want to make sure producers are treated fairly, and rural America again becomes a great place where people want to live and work.
To subscribe to the Milking Parlor podcast, click here. Listen to or download this episode in the player below.
A taste of cow’s milk during the first two weeks of life may protect a child from later developing an allergy to the milk’s protein, a new study suggests.
The finding that giving cow’s milk very early in life might boost tolerance came as a surprise to lead researcher Dr. Yitzhak Katz of Tel Aviv University in Israel. He and his colleagues simply set out to improve on current estimates of the number of children with the allergy, and to determine how often it is accompanied by an allergy to soy. “We weren’t even looking for a risk factor,” he told Reuters Health.
Of 13,000 infants studied, the team found that 66 (0.5 percent) tested positive for the milk allergy — far fewer than would be expected based on previous population estimates of 1 to 3 percent, they note in the Journal of Allergy and Clinical Immunology.
The researchers also found no link between cow’s milk and soy allergies, despite some earlier estimates that up to 1 in 3 children with the first allergy also suffered from the second.
But what his team found next most intrigued him. Infants who were first fed cow’s milk at the age of 15 days or more had 19 times the risk of developing cow’s milk allergy relative to those exposed earlier — during the first two weeks of life.
Due to common difficulties in digesting the sugar content of cow’s milk, some pediatricians have discouraged its introduction until a certain age, Dr. Kari Nadeau of Stanford University in California, who was not involved in the study, told Reuters Health.
Now, it seems there might also be benefits to an earlier start. “It’s nice to know that if you do give small amounts of cow’s milk to children at an early age,” Nadeau said, “it could help prevent their immune system from later viewing this milk protein as a foreign substance and reacting unnaturally to it.”
She also cautioned that early feeding of cow’s milk is no guarantee that a child won’t get the allergy. “At any point in time, if a child starts developing a rash or vomiting to a food,” she said, “they should always get checked out by an allergist.”
Katz added that the findings should not be interpreted as discouraging breastfeeding. Rather, he recommends simply complementing it with cow’s milk early on.
“Let Dad enjoy some midnight infant bonding,” he said, “while he delivers a dose or two of cow’s milk protein.”
Recently National Milk Producers Federation (NMPF) held their spring board meeting. New officers were elected, and a new approach to reforming dairy policy called “Foundation for the Future” was approved. Read on to learn more.
New Board Elected
John Underwood was elected the Third Vice Chairman of NMPF, representing Northwest Dairy Association in Seattle, Wash. The new Board members include: Mickey Childers of Somerville, Alabama, representing Dairy Farmers of America, Inc.; Dan Senestraro of Johnson, Kansas, also representing Dairy Farmers of America; and Jim Werkhoven of Monroe, WA, representing the Northwest Dairy Association.
“Foundation for the Future.”
The features of NMPF’s Foundation for the Future plan include: transitioning the existing safety nets of the Dairy Product Price Support and Milk Income Loss Contract programs into a new Dairy Producer Margin Protection Program to guard against periods of severe financial pressures; establishing a Dairy Market Stabilization Program to help address periodic imbalances in milk production and demand; and reforming the Federal Milk Marketing Order program.
NMPF President and CEO Jerry Kozak said that the Foundation for the Future is the result of 12 months of detailed deliberations concerning the most appropriate course to follow in reforming federal dairy policies, some of which have been in place for many decades. He added that the package will be used as the basis for the future direction of the dairy provisions in the next Farm Bill, or in some other form of federal legislation that Congress may consider in the future.
The Federation’s proposal to revamp the federal safety net involves creating an insurance program tied to the margin between the national average cost of feed, and the national average all‐milk price. After farmers choose to enroll in the base level of the Dairy Producer Margin Protection Program at no cost to them, they would receive indemnity payments during periods when their margins are severely compressed, as they were for most of 2009. In addition, farmers would have the option of purchasing supplemental coverage to protect a higher margin level between feed costs and milk prices.
Another key element of the Foundation for the Future will be a Dairy Market Stabilization Program that sends a signal to producers that an imbalance in the marketplace could result in lower farm‐level margins. Like the Dairy Producer Margin Protection Program, the Stabilization Program is tied to farmers’ margins that could be reduced either by low milk prices and/or high feed costs.
The Stabilization Program was shaped by some key principles: that it allows for the growth of U.S. production, doesn’t encourage imports or hinder exports, and keeps government intervention at a minimum.
Lastly, the Foundation for the Future also calls for changes in the Federal Milk Marketing Order program to create a competitive milk price, maintain Class I differentials, and eliminate unpopular aspects of the current system, such as make allowances. The changes in the Federal Order system are intended to be revenue neutral so that farmers’ milk checks are not adversely impacted.
Good news for athletes, milk-lovers and everyone! Fat-free chocolate milk beat out carbohydrate sports drinks at helping to rebuild and refuel muscles after exercise, researchers report.
The combination of carbohydrates and protein in low-fat chocolate milk appears to be “just right” for refueling weary muscles, says William Lunn, PhD, an exercise scientist at the University of Connecticut.
“It’s not just a dessert item, but it’s very healthy, especially for endurance athletes,” Lunn tells WebMD.
The research involved eight male runners in good physical shape who ate a balanced diet for two weeks. At the end of each week, they took a fast paced, 45-minute run.
Following each run, the men drank either 16 ounces of fat-free chocolate milk or 16 ounces of a carbohydrate-only sports beverage with the same number of calories.
Post-exercise muscle biopsies showed increased skeletal muscle protein synthesis — a sign that muscles were better able to rebuild — after the milk drink, compared with the carb-only beverage.
Additionally, drinking fat-free chocolate milk led to a higher concentration of glycogen, or muscle fuel, in muscles 30 and 60 minutes after exercise, compared with the sports drink. Replenishing glycogen after exercise helps future performance, Lunn says.
The findings were presented at the American College of Sports Medicine conference in Baltimore this week.
While only men were studied, one would expect women to gain the same post-workout benefits from chocolate milk, he says.
While the studies were small, there’s no reason not to reach for fat-free chocolate milk after your next workout, says sports nutritionist Nancy Clark, MS, RD, of Healthworks Fitness Center in Chestnut Hill, Mass.
“Athletes can consider it an inexpensive nutritional alternative to engineered sports beverages for help with post-workout recovery,” she tells WebMD.
The studies were supported by a grant from the National Dairy Council and National Fluid Milk Processor Promotion Board.
This study was presented at a medical conference. The findings should be considered preliminary as they have not yet undergone the “peer review” process, in which outside experts scrutinize the data prior to publication in a medical journal.
McDonald’s is launching a new campaign featuring milk, fruits, vegetables and Shrek! Get your kids to “Shrek Out” their Happy Meals by ordering Apple Dippers and low-fat white or chocolate milk. Kids can also visit the new online site “State M” to play games and interact with Shrek characters.
McDonald’s announced it has teamed up with DreamWorks Animation for the final chapter of the adventures of the green ogre and his friends in “Shrek Forever After(TM).” Shrek, Donkey and Puss In Boots encourage kids to “Shrek Out” their Happy Meals around the world with menu options like fruits, vegetables, low-fat dairy and fruit juices.
“Three years ago Shrek helped us launch our biggest worldwide promotion of fruit, vegetables and dairy,” said Dean Barrett, senior vice president, McDonald’s global marketing. “Now he’s back, with his famous friends, to help us communicate the great taste and fun of these foods in new and even more impactful ways. We anticipate the response to our Happy Meal choice items such as Apple Dippers and low-fat milk jugs will be greater than ever.”
This new Shrek-themed promotion, focusing on the great taste and appeal of fruits and vegetables, reflects McDonald’s ongoing commitment to kids and families and making these foods fun for kids to eat. McDonald’s is broadening the approach by delivering the “great taste” on Shrek packaging, point-of-purchase marketing materials at kids’ eye-level, TV commercials, online and in social media.
In 2007, McDonald’s featured Shrek on the packaging of Happy Meal choice items such as milk jugs and Apple Dippers. Today, McDonald’s estimates more than half of Happy Meals sold worldwide include a fruit, vegetable, milk, juice or water option.
“We continue to work with leading children’s experts and organizations to elevate our approach on how to motivate kids to choose fruits, vegetables and dairy foods more often,” added Barrett.
Timed to the Shrek promotion, McDonald’s is unveiling Stage M, an action-packed interactive, online experience for kids featuring exciting new music videos recorded by popular kids’ artists –Brandon Smith, musician and star of “Sonny with a Chance” and Olympic gymnast and singer Carly Patterson. The music videos use colorful animation and fun tunes to engage kids in the taste and appeal of fruits and vegetables. Online components also include kid-friendly activities and games that allow parents and kids to interact with Shrek characters, star in their own music videos and play games involving fruits and vegetables.
National Milk Producers Federation (NMPF) took a stance this week, a decade after it first asked the federal Food and Drug Administration (FDA) to crack down on the misappropriation of dairy terminology on imitation milk products. Not only did NMPF send another petition to the FDA, asserting that the practice has gotten worse in the past 10 years, it also reached out for support through social media sites such as Facebook and Twitter.
In its petition submitted April 29th, NMPF contends that not only have the terms “soy milk” and “soymilk” continued to proliferate, but also other dairy-specific terms like “yogurt,” “cheese,” and “ice cream” are now being used by products made out of a wide variety of non-dairy ingredients.
“The FDA has allowed the meaning of ‘milk’ to be watered down to the point where many products that use the term have never seen the inside of a barn,” said Jerry Kozak, President and CEO of NMPF. “You don’t got milk if it comes from a hemp plant, you can’t say cheese if it’s made from rice, and faux yogurt can’t be made from soy and still be called yogurt,” he said.
This matter was originally brought to the attention of the FDA in February 2000, when NMPF sent a letter asking that the agency make clear to manufacturers of imitation dairy products that product names permitted by federal standards of identity, including dairy terms such as “milk,” are to be used only on foods actually made from milk from animals like cows, goats, and sheep. The FDA has failed to act on that petition, so NMPF “is again asking our regulators to defend the letter and the spirit of regulations intended to prevent false and misleading labeling on consumer products,” Kozak said. “The use of these terms shouldn’t just be determined by the common and convenient vernacular that marketers prefer; they should be used according to what the law allows.”
As NMPF had predicted ten years ago when it first brought this issue to the attention of FDA, soy “milks” continue to be marketed and sold right along with dairy milks, and now, a bevy of new artificial dairy products has reached store shelves in the past decade. In many cases, these products don’t contain the equivalent levels of nutrients that real milk does.
NMPF’s petition cites examples including imitation milks made from hemp, rice, almonds, and other plants, legumes and vegetables; yogurts made from soybeans and rice; and cheeses made from soy, rice, and nuts. In some cases, marketers use superficial word changes, such as “cheeze,” in an apparent attempt to skirt the standards of identity regulations.
Non-dairy products “can vary wildly in their composition and are inferior to the nutrient profile of those from dairy milk – although they are marketed as replacements for foods that consumers are familiar with and which have a healthful image,” Kozak said. “Although some phony dairy foods may have a passing resemblance to their authentic counterparts, they are very different in nutritional value, composition, and performance from standardized dairy products.”
No sunshine today? Too much work to get outside? Need more vitamin D? Drink a glass of milk, and problem solved!
America needs more vitamin D. It’s one more reason to grab another glass of milk, according to new research presented at the Experimental Biology conference in Anaheim, California. Milk is the primary source of vitamin D in the American diet, supplying nearly half of all of the much-needed vitamin D.
Using the latest national data (NHANES 2003-2006) on what more than 16,000 Americans ages two and older eat, researchers investigated the contribution of each food group to the total vitamin D intake. No other food item came close to the vitamin D contribution of milk. In fact, for kids ages 2 to eighteen, milk provided nearly two-thirds of all vitamin D in the diet.
“There are few true replacements for the nutrient package you find in one glass of fat free or lowfat milk,” said Dr. Keith Ayoob, a registered dietitian and pediatric nutrition expert. “Without milk in the diet, it’s hard to meet a number of nutrient needs – most notably vitamin D.”
Many Americans are not getting enough vitamin D, and this D-ficiency may put their health at risk. Well known for its role in keeping bones strong, vitamin D is now being hailed for so much more. Emerging science suggests vitamin D may also help protect against diabetes, hypertension, heart disease and certain cancers. It also supports a healthy immune system.
Despite a potential upside of boosting vitamin D levels, Americans of all ages still fall short of their vitamin D needs. In fact, current deficiency levels prompted the American Academy of Pediatrics to double the vitamin D recommendations for children and teens. The Academy estimates that up to half of adolescents have low vitamin D levels.
Experts recommend 400IU of vitamin D each day – the amount in four glasses of fat free or lowfat milk.
Keast DR, Fulgoni VL, Quann EE, Auestad N. Contributions of milk, dairy products, and other foods to vitamin D intakes in the U.S.: NHANES, 2003-2006. FASEB Journal. 2010;24:745.9.
A new study has suggested that there may be little nutritional difference between conventional and organic milk. Writing in the Journal of Dairy Science, scientists at Cornell University set out to compare the nutritional profile of organic and recombinant bST (rbST)-free milks in the US with that of conventional milks.
They pursued this research because of concern that consumers may be misinterpreting organic and rbST-free labelled milks – which are an increasingly common sight in grocery stores.
“Consumers have little knowledge of the how milk is produced, and the information search for most Americans rarely extends beyond package labelling and retail marketing,” stated the scientists.
“Of particular concern is that some consumers may perceive that this type of specialty labelling indicates differences in the quality, nutritional value, or safety of dairy foods.”
To investigate the nutritional values of the different milk types, the researchers looked at a sample of 292 milks, and narrowed their investigation to an assessment of their fatty acid composition.
They only found statistically significant differences between the fatty acid profile of organic and conventional milk, but none of these were judged meaningful. The milks were all considered “similar in nutritional quality and wholesomeness.”
In addition, the differences were ambiguous. “From a public health perspective the direction for some of these differences would be considered desirable and for others would be considered undesirable.”
To improve the nutritional profile of a milk drink, the scientists concluded that dietary components and formulation are much more relevant than production management practices. For example, the scientists cited research indicating that feeding cows supplements of fish oil or other products rich in EPA and DHA can improve the fatty acid profile of milk.
Support for the study was provided by Cornell Agricultural Experiment Station, the Monsanto Company and the Cooperative State Research, Education, and Extension Service, USDA.
Source: Journal of Dairy Science;Dairy Reporter.com
doi:10.3168/jds.2009-2799
Survey of the fatty acid composition of retail milk differing in label claims based on production management practices
Authors: M. O’Donnell, K.P. Spatny, J.L. Vicini and D.E. Bauman
A new line of milk with probiotics has been introduced by Guernsey Farm Dairy and Ganeden Biotech, Inc. The new line includes half-gallon reduced fat and fat free varieties fortified with GanedenBC30, a patented probiotic strain created by Ganeden.
The new products are currently available at a variety of southeast Michigan grocery retailers, including: Arbor Farms, Busch’s Markets, Hiller’s Markets, Plum Markets, Holiday Markets, Hollywood Markets, Oakridge Markets, Nino Salvaggio Marketplaces and Value Center Markets, with further expansion planned for the near future.
“With this new line, we are excited to have the opportunity to not only provide new high-quality dairy products to the public, but products that can also play a role in promoting improved digestive and immune health when incorporated into a healthy diet,” said Tom Rice, marketing director for Guernsey Farms Dairy. “Now consumers who enjoy our milk can have the added health benefits of probiotics without having to take a supplement.”
Probiotics are “good bacteria” that have been shown to improve digestive health and support immunity. Unlike many probiotic strains, GanedenBC30 is unique in its ability to survive harsh manufacturing processes, including those used in milk processing. The survivability and viability of GanedenBC30 can be attributed to the naturally-occurring layer of organic material that protects the genetic core of the bacteria.
“We have been interested in collaborating on a probiotic-enhanced milk line for some time, and have found the perfect partner in Guernsey Farms Dairy,” said Ganeden Biotech CEO Andrew Lefkowitz. “We look forward to continuing to work with Guernsey Farms Dairy to expand distribution of this new probiotic milk line to make these delicious and healthy products available and accessible to an even greater number of consumers.”